Doing the right thing for the userDesigners & developers—they’re not so different if you think about it: while they’re both passionate about the ideas they're bringing to life, a lot of their decisions are driven by hard requirements set by management or their client. But one thing’s for sure, both designers and developers
want to do right by the user. And as designers and developers, we need the tools to help us support our design decisions, by showing our stakeholders how these decisions benefit the user.
UX research is one such, very powerful, tool. It allows us to figure out what actual, real users need or want, and just as importantly, what they
don't need or want. User research is a great way to collect data from the right pool of users (existing and prospective customers) and validate assumptions that designers & developers might have. As an industry, it's important that we integrate UX research deeply into our process, so that we can bring to life products that are truly compelling, and quickly discard ideas that aren’t useful to anyone.
In the video below,
+Richard Fulcher gives a designer’s perspective on the benefits of UX research. The video is just a small part of a
new +Udacity course on UX Design here:
bit.ly/uxdclass. Better yet, the course is free! Just click on “View courseware” to get started. And for even more UX Design content, check out our series on YouTube:
bit.ly/uxdplaylistHappy researching!
#UXDesign #UXD