"collect information"

This includes information like your usage data and preferences, Gmail messages, G+ profile, photos, videos, browsing history, map searches, docs, or other Google-hosted content. Our automated systems analyze this information as it is sent and received and when it is stored.

This may include any content as it flows through our systems. For example, we may use information in your Gmail inbox to provide you with flight notifications and check-in options, information in your Google+ profile to help you connect with your circles by email, and information in your web history cookies to provide you with more relevant search results.