"ads you’ll find most useful"

For example, if you frequently visit websites and blogs about gardening, you may see ads related to gardening as you browse the web. And if you watch videos about baking on YouTube, you may see more ads which relate to baking. Learn more.

We use your current IP-address to determine your approximate location, so that we can serve you ads for a nearby pizza delivery service if you search for “pizza”, or we can show you the showtimes for the closest cinema if you search for "cinema." Learn more.

Our system may automatically scan the content in our services, such as emails in Gmail, to serve you more relevant ads. So if you’ve recently received a lot of messages about photography or cameras, for example, you might be interested in hearing about a deal at a local camera store. On the other hand, if you’ve reported these messages as spam, you probably don’t want to see that deal. This type of automated processing is how many email services provide features such as spam filtering and spell checking. Ad targeting in Gmail is fully automated, and no humans read your email or Google Account information in order to show you advertisements or related information. Learn more about ads in Gmail here.