Mountain Dew (@mtn_dew) recently gave its fans a blast from their tweeting past. For its Mtn Dew Baja Blast launch, the brand and its agency VaynerMedia (@VaynerMedia) built a Twitter campaign around thousands of consumer Tweets – some from as far back as three years.Read more…

It starts with what our customers are saying.

Social listening is the foundation to our approach on Twitter. As our new CMO Rob Lynch says, “Our guests engage with our brand via social media in real time and around the clock. We need to be constantly listening for opportunities to jump in and join the conversation.”

That’s why we monitor brand terms closely and watch real-time trending topics. We notice when there’s a high volume of Tweets about turnovers during an NFL game and are ready chime in at the right moment.Read more…

Raw, provocative, visual: These are a few of the words that spring to mind about the American Apparel brand. But the Los Angeles-based company is much more than just its edgy aesthetic. We asked the company’s Director of Marketing Ryan Holiday to share some of the digital business savvy behind their famously risque ads.Read more…

ADP, Inc. (@ADP) provides cloud-based business process solutions to about 620,000 organizations in more than 125 countries. As the company’s Director of Social Media, Chelsea Marti helped ADP become a first mover on Twitter in the HR industry. We asked her to share lessons learned about using Twitter to drive B2B thought leadership and leads.Read more…

Stacy Minero is part anthropologist, part magician and all trailblazer. As Mindshare’s head of content marketing, she uncovers what consumers need and transforms those insights into campaigns that go beyond traditional advertising. We asked Stacy to share her perspective on the ever-evolving ecosystem of content: the top challenges, the winners and the future.Read more…

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last. And armed with the knowledge of what works and doesn’t work for some of the world’s top brands, best practices soon surface with exceptional clarity.

Here are three of my favorite lessons:

1. Microcontent is a new kind of creative.Read more…

What do a Beetle and a shark have in common? This summer, both sparked quite a frenzy on Twitter.

In August, Discovery’s Shark Week snapped up record ratings, triggering a tidal wave of Tweets. As a sponsor of #SharkWeek, Volkswagen USA dove into those live in-the-moment conversations with bite-sized Vine videos and even a charitable tie-in.Read more…

In 2009, Twitter was my first entrée into social media. Since then, I’ve joined many social platforms, but Twitter is still my favorite. You never forget your first love, right? What other platform in the world offers instant global engagement and up-to-the second news quite like Twitter? Yeah, that’s what I thought. It’s 24 hours a day, 7 days a week. It’s made the world a smaller place.Read more…