The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: April 2014

Increase traffic and conversions with the new Website Card

Friday, April 25, 2014 | By Derek Dukes (@ddukes), Product Manager, Revenue [16:03 UTC]
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Marketers turn to Twitter to drive tangible business goals like sales, leads and website traffic. Over the last year, we’ve enhanced our ads platform with new targeting options, creative ad units, and measurement tools to help our clients better achieve their direct response marketing goals.Read more…

Twitter and Yahoo! JAPAN partner to bring small business advertising to Japan

Friday, April 25, 2014 | By Richard Alfonsi (@ralfonsi), VP of Global Online Sales [05:03 UTC]
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Today, we’re happy to announce that we’ll be teaming up with Yahoo! JAPAN to make Twitter Ads available to small and medium-sized businesses (SMBs) in Japan.Read more…

TV conversation targeting expands around the world

Thursday, April 24, 2014 | By Oliver Young (@oliveryoung), Product Manager, Revenue [06:58 UTC]
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In November, we launched TV conversation targeting in the US and UK, with the promise of a global rollout. Today, we’re announcing a significant expansion of this effort.Read more…

Native ads for all MoPub publishers

Tuesday, April 22, 2014 | By Kevin Weil (@kevinweil), VP of Product, Revenue [13:01 UTC]
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In December, together with MoPub we announced we’d begin testing MoPub’s programmatic native ads platform with mobile app developers. After four months of testing and gathering feedback, today we’re pleased to announce the global launch of native ads for all publishers.Read more…

A new way to promote mobile apps to 1 billion devices, both on and off-Twitter

Thursday, April 17, 2014 | By Kelton Lynn (@keltonlynn), Product Manager, Revenue [12:56 UTC]
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We are excited to announce new ways for marketers and developers to drive app installs and app engagements using our new mobile app promotion suite: both on Twitter and off-Twitter through thousands of mobile apps that use MoPub’s mobile advertising exchange.Read more…