These Terms of Use are effective as of November 22, 2010 PLEASE READ THESE TERMS OF USE CAREFULLY BEFORE ACCESSING OR USING ANY PART OF THIS SITE, YOU (a "User") SHOULD READ THE FOLLOWING TERMS AND CONDITIONS CONTAINED IN THIS TERMS OF USE CAREFULLY AS THEY GOVERN YOUR ACCESS TO AND USE OF THIS SITE AND ANY INFORMATION AVAILABLE THROUGH THE SITE (COLLECTIVELY, THE "SITE"). DIGITAL ADVERTISING ALLIANCE ("DAA") IS WILLING TO PERMIT USE OF THE SITE ONLY ON THE CONDITION THAT YOU ACCEPT ALL OF THE TERMS AND CONDITIONS CONTAINED IN THIS TERMS OF USE. IF FOR ANY REASON, YOU ARE UNABLE OR UNWILLING TO AGREE TO ALL OUR TERMS OF USE, PLEASE IMMEDIATELY STOP USING OR ATTEMPTING TO USE THE SITE, BECAUSE IF YOU CONTINUE, YOU WILL BE AGREEING TO EVERYTHING IN OUR TERMS OF USE.

1. LICENSE GRANT. This Terms of Use provides you, a User, with a personal, revocable, limited, non-exclusive, nontransferable license to use this Site conditioned on your continued compliance with the terms and conditions of this Terms of Use. You may print and download materials and information from this Site solely for your personal use, provided that all hard copies contain all copyright and other applicable notices contained in such materials and information. This Terms of Use is a license and not an assignment or sale. All rights not expressly granted are hereby reserved. Accordingly, you may not modify, alter, translate, decompile, create derivative work(s), copy, distribute, disassemble, broadcast, transmit, reproduce, publish, remove or alter any proprietary notices or labels, license, transfer, sell, mirror, frame, exploit, rent, lease, grant a security interest in, transfer any right(s) in, or otherwise use the Site in any manner not expressly permitted herein by DAA.
 
2. PROPRIETARY RIGHTS. This Site is Copyright © August 1, 2010 DAA and/or its licensors. All rights reserved. DAA also owns a copyright in the contents of the Site as collective work and/or compilation and in the selection, coordination, arrangement, and enhancement of the content of this Site. Any software and other downloadable or printable programs, information, or materials available through this Site and all copyrights, trade secrets, and know-how related thereto, unless otherwise indicated, are owned by DAA. DAA and all other names, logos, and icons identifying DAA and its products and services are proprietary trademarks of DAA, and any use of such marks without the express written permission of DAA is strictly prohibited. Other product and company names mentioned herein may be the trademarks and/or service marks of their respective owners.
 
3. DISCLAIMER OF WARRANTY FOR BETA VERSION. You acknowledge that the beta version of the consumer opt-out page on www.aboutads.info and all of its supporting materials (collectively “the consumer opt out page”) are experimental and has not been made available for general release, and may contain errors, bugs, or other problems. YOUR USE OF THE BETA VERSION OF THE CONSUMER OPT-OUT PAGE IS AT YOUR SOLE RISK. THE BETA CONSUMER OPT-OUT PAGE IS PROVIDED "AS IS," "WITH ALL FAULTS" AND "AS AVAILABLE." THE DAA DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING THE WARRANTIES THAT THE BETA CONSUMER OPT-OUT PAGE IS FREE OF DEFECTS, VIRUS FREE, AND ABLE TO OPERATE ON AN UNINTERRUPTED BASIS, THAT THE FUNCTIONALITY OF THE BETA CONSUMER OPT-OUT PAGE WILL MEET YOUR REQUIREMENTS, OR THAT ERRORS IN THE BETA CONSUMER OPT-OUT PAGE WILL BE CORRECTED, AND THE IMPLIED WARRANTIES THAT THE BETA CONSUMER OPT-OUT PAGE IS MERCHANTABLE, OF SATISFACTORY QUALITY, ACCURATE, FIT FOR A PARTICULAR PURPOSE OR NEED, OR NON-INFRINGING, UNLESS SUCH IMPLIED WARRANTIES ARE LEGALLY INCAPABLE OF EXCLUSION. FURTHER, THE DAA LICENSORS DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF THE BETA CONSUMER OPT-OUT PAGE IN TERMS OF THEIR CORRECTNESS, ACCURACY, RELIABILITY, OR OTHERWISE. THE DAA DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE QUALITY OF MATERIALS OR DATA DOWNLOADED, UPLOADED, OR TRANSFERRED USING THE BETA CONSUMER OPT-OUT PAGE. DAA DOES NOT WARRANT THAT ALL OR ANY INTERNET BROWSER OR PLATFORM IS SUPPORTED BY THE BETA CONSUMER OPT-OUT PAGE. IN ADDITION, ANY SECURITY MECHANISMS IMPLEMENTED BY THE BETA CONSUMER OPT-OUT PAGE MAY HAVE INHERENT LIMITATIONS, AND YOU MUST DETERMINE THAT THE BETA CONSUMER OPT-OUT PAGE SUFFICIENTLY MEETS YOUR REQUIREMENTS. YOU BEAR THE ENTIRE RISK AS TO THEIR QUALITY AND PERFORMANCE AND ASSUME THE ENTIRE COST OF ANY SERVICE AND REPAIR. THIS DISCLAIMER OF WARRANTY CONSTITUTES AN ESSENTIAL PART OF THIS BETA AGREEMENT. NO USE OF THE BETA CONSUMER OPT-OUT PAGE IS AUTHORIZED HEREUNDER EXCEPT UNDER THIS DISCLAIMER.
 
4. DISCLAIMER. THE INFORMATION, SERVICES, PROGRAMS, PRODUCTS, SOFTWARE, SERVICES, AND MATERIALS AVAILABLE ON OR THROUGH THIS SITE MAY INCLUDE ERRORS, OMISSIONS, OR OTHER INACCURACIES. MOREOVER, DAA MAY MAKE MODIFICATIONS AND/OR CHANGES IN THIS SITE OR IN THE INFORMATION, SERVICES, PROGRAMS, PRODUCTS, SOFTWARE, SERVICES, AND MATERIALS DESCRIBED IN OR AVAILABLE THROUGH THIS SITE AT ANY TIME AND FOR ANY REASON. YOU ASSUME THE SOLE RISK OF MAKING USE AND/OR RELYING ON THE INFORMATION, SERVICES, PROGRAMS, PRODUCTS, SERVICES, AND MATERIALS AVAILABLE ON OR THROUGH THIS SITE. DAA MAKES NO REPRESENTATIONS OR WARRANTIES ABOUT THE SUITABILITY, COMPLETENESS, TIMELINESS, RELIABILITY, LEGALITY, OR ACCURACY OF THE INFORMATION, SERVICES, PROGRAMS, PRODUCTS, SERVICES, AND MATERIALS DESCRIBED ON OR AVAILABLE THROUGH THIS SITE FOR ANY PURPOSE. ALL SUCH INFORMATION, SERVICES, PROGRAMS, PRODUCTS, SERVICES, AND MATERIALS ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, INCLUDING, WITHOUT LIMITATION, ALL IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. CERTAIN AREAS OF THIS SITE INCLUDE CONTENT PROVIDED OR POSTED BY THIRD PARTIES. DAA IS NOT RESPONSIBLE FOR THIS CONTENT OR THE STATEMENTS OR REPRESENTATIVES CONTAINED THEREIN. 5. LIMITATION OF LIABILITY. You acknowledge that the beta CONSUMER OPT-OUT PAGE provided through this Site may not be sufficiently stable or tested to support commercial operation and that you accept the risk of use of the beta CONSUMER OPT-OUT PAGE. IN NO EVENT SHALL DAA BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE SUE OF THIS SITE OR WITH THE DELAY OR INABILITY TO USE THIS SITE, OR FOR ANY INFORMATION, SERVICES, PROGRAMS, PRODUCTS, SERVICES, AND MATERIALS AVAILABLE THROUGH THIS SITE, OR OTHERWISE ARISING OUT OF UTILIZATION OF THIS SITE, WHETHER BASED IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, EVEN IF DAA HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. BECAUSE SOME STATES/JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY. NOTWITHSTANDING THE FOREGOING, TOTAL LIABILITY FOR DAA FOR ANY REASON WHATSOEVER RELATED TO USE OF THIS SITE SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU TO DAA IN CONNECTION WITH THE SUBJECT MATTER OF THE PARTICULAR DISPUTE.