Meet your May “On The Rise” nominees!

In our monthly On The Rise program, we identify four partners whose channels drive significant YouTube watch time but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’re sharing four partners who each drive a lot of watch time on YouTube but still have a ways to go before they hit that milestone. This May, our nominees have had their viewers glued to the screen with videos about paranormal activity, the balance of baking and exercise, reptile behavior, and all kinds of creative crafting.

And they could use your help! You can help these nominees jumpstart their audience development and channel growth. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like ManjulasKitchen and PsychoSoprano have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until May 15, 5pm PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on May 28.

hauntedsunshinegirl
Sunshine has been documenting paranormal activity at her house for several years, sharing her haunted videos on YouTube. If you’re into mysteries, ghosts, or demons, this is the channel for you.



CupcakesandCardio
You’ll find some cardio tips and hiking trip videos along with baking and cupcake decorating tutorials on Jenn’s channel. She also hosts a Backpack Baking series where she bakes sweet treats in the great outdoors with her backpacking oven.



ojatro
“The hunt is on” over at Heiko Kiera’s YouTube channel, which features all kinds of reptiles. A wildlife videographer both by trade and by passion, Heiko creates videos he hopes will dispel rumors and misunderstanding about fascinating animals like snakes, alligators, and crocodiles.



mommycraftsalot
Linda is a mom of four who has a knack for crafting. You’ll find tutorials on making hair bows for different occasions, jewelry, and other creative projects from everyday items. Her kids even make a guest appearance in a few of her videos!



If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the YouTube Creators channel.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Maker vs Marker.”

PsychoSoprano is your March featured partner on the rise!

Congratulations to Colleen Ballinger of PsychoSoprano, our featured “On The Rise” partner this March. You can find her videos featured on our YouTube channel today, along with Google+, Facebook, and Twitter.

Hailing from southern California, Colleen has spent several years growing her YouTube audience and is a successful comedienne. She guarantees that you’ll enjoy a lot of laughs on PsychoSoprano, where she uploads vlogs, skits, character sketches, and “a lot of awkwardness” across two weekly shows. You can tune in for random fun videos every Friday; or, if you have a question for Colleen, you can submit it and check out her Tuesday show, ‘Colleen’s Corner,’ where she takes the time to interact and talk with her audience. In addition to PsychoSoprano, Colleen runs the mirandasings08 channel where she hosts her music content - she’s a professional singer who tours and teaches as well.



Here are a few words from Colleen:

Thank you so much for all of your votes... I am so excited to have been chosen! I try my hardest to keep my subscribers entertained with comedic skits, crazy characters, fun vlogs, singing, and a lot of awkwardness twice a week. I love building relationships with my viewers and want them to feel like my friends and not just my audience so no topics are off limits. You never know what you're gonna find on my channel, but I guarantee you'll smile a lot. :) Thanks again for voting for me! It means more than you know!

If you’ve enjoyed this monthly On The Rise blog series, and want to see more rising YouTube partners, check out our Google Hangouts with past featured partners on the YouTube Creators channel.

You can participate and help us surface YouTube talent by nominating a YouTube partner to be considered for the “On The Rise” program. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who produce engaging content on a regular basis. See you next month!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Solving three cubes while juggling them.”

Meet your March 2013 “On The Rise” nominees!

In our monthly On The Rise program, we identify four partners whose channels are seeing significant growth but haven’t yet reached the 100,000 subscriber mark. Your suggestions helped us identify four dedicated partners who are well over halfway to that milestone, and you get the opportunity to help them grow even further! This March, our On The Rise nominees have established themselves and built loyal fan bases who support their music, video effects, comedy, vlogs, and group sketches!

Here’s where you come in - you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like devinanderica and MyCupcakeAddiction have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until March 19, 5pm PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on March 27.

thefumusic
Jacob and Josh Fu have been playing together since birth, and as adults have taken their music to YouTube. In their videos, the brothers combine musical talent (including covers and “furiginals”) with a passion for creativity and special effects.



psychosoprano
Colleen is the woman behind the YouTube character, Miranda Sings. Her psychosoprano channel features a combination of vlogs and comedy sketches made with her friends and family. She has also performed in a couple theatres around the world, but you can check out some of her work on her channel!



Trickniks
Nikki Limo is an actress and comedienne by profession, and you might catch her stand-up if you go to a Los Angeles comedy club. On YouTube, Nikki creates comic vlogs, collaborations, and answers her fans’ questions in her Q&As.



petergilroy
Peter formed a sketch comedy group with his friends Tyler, Jacob, Scott, Kurt, Brock, Josh, Roger and Alex and have named themselves “The Bath Boys.” The channel hosts everything from short films to music videos so go take a look!



If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the Partner Support channel.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “MinuteEarth: The Story of Our Planet.”

DevinandErica are your February featured rising partner!

Congratulations to Devin and Erica, whose YouTube channel DevinandErica is our featured “On The Rise” partner this February. These loving parents have documented their family’s development, creativity, and silliness on YouTube for over three years, and today they’re featured in the spotlight on the YouTube home channel, Google+, Facebook, and Twitter.

This channel was born when Erica was pregnant with the couple’s eldest daughter, whom they affectionately refer to as ‘Baby Bug.’ Their ‘reality show’ on YouTube has grown to include a variety of content ranging from vlogs to homemade skits to original songs, and this fun-loving family has developed a dedicated following. In fact, support from their viewers helped them with the expense of a second IVF cycle, and Devin, Erica, and Bug welcomed baby ‘DudeL’ about six months ago. After more than three years and 300 videos on YouTube, Devin and Erica have amassed a library of heartwarming moments - get to know their family with channels classics like the ABCs ‘Baby Jam' and Devin’s baby proposal, and then check out some of the other fun videos in the playlist linked below.



Here are a few words directly from Devin:

We would like to thank our subscribers first and foremost. Without you, we would not have come so far within this community. For that our utmost appreciation will now and always play the biggest role. Our subscribers have helped us grow as a YouTube Partner, as well as a family by helping give us a son just by watching and following our crazy family. For those who have not seen us before, our channel is packed full of family fun! We do vlogs, skits, and original songs about our crazy life and family in Charlotte, NC. We like to have fun and would love to have you with us! Thank you for watching and we look forward to you joining our journey. 

If you’ve enjoyed this monthly On The Rise blog series, and want to see more rising YouTube partners, check out our Google Hangouts with past featured partners on the YouTube Creators channel.

You can participate and help us surface YouTube talent by nominating a YouTube partner to be considered for the “On The Rise” program. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who have fewer than 100,000 subscribers and produce engaging content on a regular basis. See you next month!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Evolution Of Mom Dancing (w/ Jimmy Fallon & Michelle Obama).”

A friendly reminder and monetization advice

We’re always working to bring to you the latest tips and updates so you can make the most of your YouTube experience. One of the benefits of being a YouTube partner is your ability to monetize your uploaded content, and we have a few best practices and guidelines to help you understand the monetization process. Read on to review some of the commonly-asked questions and our suggestions for how you can maximize your YouTube earnings!

Keep in mind these monetization basics:

• Create an AdSense account. You can enable video monetization and display ads without associating an AdSense account with YouTube, but in order to be paid you’ll need to create - and associate - an AdSense account.
• Enable relevant ad formats. Set your monetization ad defaults, and allow all ad types that are relevant for your videos.
• Look at the monetization symbol next to your video.
• Videos with a grey “$” button are not yet monetized.
• Videos with a green “$” button have been enabled for monetization
• Videos with an orange “!” symbol next to them indicate that YouTube might need more information to approve your video for monetization. In that case, check your Video Manager and your e-mail.
• Make sure you own commercial use rights before you monetize.
• Whenever possible, take the opportunity to be creative - create your own unique audio and visuals!
• If you want to monetize a video that contains audio or visuals you didn’t personally create, you’ll need the content creator to provide express written permission for commercial use. If you have written permission to use third-party material, be sure to mention/include it when you publish a video or when asked to provide information for monetization.
• Check the licenses for any audio you include, and where possible, use royalty-free music that's licensed for commercial use. 
• Remember that fair use is a tricky subject. Don't assume you can monetize third-party content because you’ve claimed it as fair use.

Going forward, don’t forget to:

• Keep your AdSense account in good standing. Encouraging viewers to click on your ads, or clicking on them yourself, is strictly prohibited. Learn more here.
• Do your homework to understand whether you actually own commercial use rights. Purchasing a song, game, or program may not mean you own the rights to monetize, and there could be consequences for claiming content you don't own.
• Create family-friendly content that advertisers want to sponsor. Keep in mind some advertisers have a family audience and may not want their ads appearing next to content containing profanity, offensive, or derogatory language/images.
• Review our policies. Make sure you’re familiar with our spam policies and avoid spamming your viewers.
• Follow our audience development best practices outlined in the Creator Playbook to build your fan base and increase views and watch time. Using misleading tags, thumbnails, and metadata may give your fans a negative viewing experience, reduce your watch time, and could affect your monetization status.

Thanks again for helping make the YouTube partner community so vibrant. We hope you find these tips useful, and if you have any additional questions, don’t forget about the resources YouTube makes available: monetization tips and audience development best practices abound in the YouTube Help Center, the Playbook, the Partner Forum, the Creator Hub, the YouTube Creators channel and here on the YouTube Creator Blog.

Vasiliki Kanistra & Devon Storbeck, YouTube Partner Support, recently watched “Kittens On The Beat.”

Meet our February “On The Rise” nominees!

In our monthly On The Rise program, we identify four partners whose channels are seeing significant growth but haven’t yet reached the 100,000 subscriber mark. Thanks to your suggestions, this month we’re bringing you four partners who are still relatively early on in the journey, but your support can help them make progress and build on their success. Our nominees for February use YouTube to share healthy recipes, demonstrate creative art projects, vlog about life in London, and share a family’s story.

Here’s where you come in - you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like polcan99 and MyCupcakeaddiction have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until February 19, 5pm PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on February 26.

veggietorials
Cobi has been on a plant-based diet for over 10 years and has created recipes that put a vegan twist on classic dishes. Her channel hosts a ton of these instructional videos as well as some reviews on vegan products and snacks.



SheSellsSeaShellscom
Debi started designing handmade crafts in college and thrives on turning everyday and vintage items into new treasures with her DYI and crafting skills. Watch her turn paint can lids into a funky mirror and other creative projects on her YouTube channel.



DevinandErica
Based in Charlotte, North Carolina, Devin and Erica began uploading to YouTube before their eldest daughter was born and they referred to her as ‘Baby Bug,’ over three years ago. A self-described ‘reality and variety show,’ their channel content includes skits, vlogs, and even original songs!



emmablackery
Emma posted her first vlog to YouTube a mere seven months ago, but has already developed a loyal YouTube following. This 21-year-old from London vlogs about school, family, and relationships, and regularly hosts Q&As with her fans.



If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the Partner Support channel.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Caught Red (Sprinkle) Faced.”

Our January featured On The Rise partner is MyCupcakeAddiction!

Congratulations to Elise Strachan, the master chef for this month’s "On The Rise” featured partner channel, MyCupcakeAddiction. Not only is her channel the first featured in 2013, but it’s also the first Australian channel we’ve featured in the program, and Elise was recently appointed as one of the 15 Next How-To Gurus! MyCupcakeAddiction hosts tutorials on how to decorate and make cupcakes, cake pops and other sweet treats, and is in the spotlight on YouTube’s own channel today. Check it out to see some of Elise’s delicious creations!

Elise’s kitchen is based in Queensland, Australia, where she’s been cooking up sweet treats for several years. She often bakes for private events and weddings, on top of selling her cupcakes at a local market twice a week. In October 2011, she decided to expand beyond her Gold Coast clientele by producing videos on YouTube to inspire bakers worldwide. Now, no matter where you live, you can find do-it-yourself tips and tutorials for fun creations like Elise’s Angry Birds cake pops, stiletto heel cupcakes, or even a giant cupcake pinata!



Here are a few words from Elise:

This is an exciting accolade for our little channel, and a huge thank you goes out to the best subscribers in the world for your votes and support throughout voting week. We aim to provide high quality, step-by-step instructional videos showing you how to create the weird and wonderful out of cupcakes and cakepops. MyCupcakeAddiction has something sweet and stunning for any occasion. Make sure you head over to our channel to catch all the latest uploads: now bringing you 3 new tutorials each week! 

If you’ve enjoyed this monthly On The Rise blog series, and want to see more rising YouTube partners, check out our Google Hangouts with past featured partners on the Partner Support channel.

You can participate and help us surface YouTube talent by nominating a YouTube partner to be considered for the “On The Rise” program. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who have fewer than 100,000 subscribers and produce engaging content on a regular basis. See you next month!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Mission Impossible- Lindsey Stirling and the Piano Guys.”

RichardGaleFilms is October’s YouTube Partner On The Rise!

Congrats to Richard Gale from RichardGaleFilms, which is YouTube’s “On The Rise” spotlight partner this October. Richard’s channel is featured today on the YouTube homepage, thanks to your support and his strong channel optimization efforts.

A three-time Emmy award winner, Richard has been writing, directing, and producing films and TV shows for decades. His work spans a variety of genres including documentaries, suspense thrillers, parodies and comedy, as well as horror. Richard’s most recent project, the comedic horror short film, ‘The Horribly Slow Murderer with the Extremely Inefficient Weapon,’ has received multiple film festival awards and driven his YouTube viewership as well. The short film’s legacy lives on in a YouTube mini-series about the main character, Jack, and you'll just have to check out the channel to see how the story evolves.



Here are a few words from Richard himself:

I became a YouTube partner almost by accident--as a filmmaker making shorts for film festivals, I had a 10-minute comedy about a killer with a spoon (Horribly Slow Murderer) that had completed its festival run, and I uploaded it to hopefully give it some additional exposure. To my astonishment, the short went viral, and was seen by more people in one day than in a year of film festivals. So we expanded the story into a series, and it continues to develop a dedicated following. We are extremely grateful to all of our awesome fans and supporters, who voted for our channel and continue to enjoy our films. Thank you!!!!! We've got exciting things on the horizon, so stay spooned!

If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Christine Wang and Devon Storbeck, YouTube Content Partnerships, recently watched “Please Move The Deer Crossing.”

Mark Your Calendars: YouTube Stars Show You How to Build Your Audience

On Monday, October 29th, the YouTube Partner Support team will be hosting a Partner Meet-Up in New York. The event is at capacity so if you’re not able to join us in person you can tune in at youtube.com/partnersupport.

During the meet-up, we'll be live streaming the latest episode of ‘Partner Support Talks with...’ starring Charlie Todd of ImprovEverywhere. Additionally, we’ll be broadcasting a panel with other super popular YouTubers, and you’ll have a chance to hear from our product team. You can find a schedule for the stream below:

Time	Session
1:15 p.m. - 2:00 p.m. EDT	Partner Supports Talks with... ImprovEverywhere
2:00 p.m. - 2:45 p.m. EDT	“Cultivating Your Audience Online” with Laura Vitale, Creator of Laura Vitale’s Kitchen Molly Templeton, Director of Talent & Audience at My Damn Channel and Creator of MemeMolly Mark Douglas and Todd Womack, Stars of Barely Political
3:00 p.m. - 4:15 p.m. EDT	Presentations from YouTube Next Lab and YouTube Product Team

We want to hear from you! Throughout the stream we’ll be taking live questions from viewers around the world via comments on youtube.com/partnersupport.

We’ll also be soliciting questions in advance for our talk show with ImprovEverywhere. Want to know what inspires Charlie’s top videos? Want his advice on best practices? Submit your questions (and vote for others) here to be answered live: goo.gl/w4rZa

Can’t tune in? Don’t worry - we'll also post the episode on youtube.com/partnersupport after the show.

John Brandt & Sofia Sheth, YouTube Partner Support, recently watched "CONAN Exclusive: World's Shortest Freefall! - CONAN on TBS.”

RSVP for our last 2012 YouTube Partner Meet-Ups

Registration is still open for our remaining 2012 YouTube partner meet-ups! We are excited to meet with more of the YouTube community and facilitate our partners mingling with each other. Each of these meetups will offer you a chance to meet your fellow partners, learn about program and product updates, and take your content creation and audience development techniques to the next level.

Details and registration forms are at these links:

• NYC meet-up Oct. 29: http://goo.gl/WSnWB
• Note: form closes Oct. 8
• Our schedule in NYC includes:
• Another episode of "Partner Support Talks with..." featuring ImprovEverywhere.
• Panels on audience development and Creator Playbook updates.
• Product updates and announcements.
• Opportunities to discuss channel optimization directly with Partner Support.
• LA meet-up Nov. 12: http://goo.gl/QG9aM
• Note: form closes Oct. 12
• Our schedule in LA includes:
• Presentations by well-known partners such as LisBug and RatedRR, who will discuss their experience with audience engagement, production/post-production, and Analytics.
• An episode of "Partner Support Talks with..." featuring OlgaKay.
• Product updates and announcements.
• Group critiques of sample videos and channels, and an opportunity to discuss optimization best practices.

Space is limited, so please take note of the date each form closes and RSVP soon! We'll be sending confirmation emails with details to those we can accommodate.

We look forward to seeing you at these upcoming events!

Devon Storbeck, YouTube Partner Support, recently watched “11 Month Old Twins Dancing to Daddy's Guitar.”

"Please Subscribe:" Join us for a screening & Q&A;

Join us Wednesday, September 5th for the debut screening of "Please Subscribe," a YouTube documentary directed by Dan Dobi.

The YouTube world is a fast-growing space with thousands of channels making six figures a year just by uploading videos to the internet. "Please Subscribe" is a feature length documentary that follows some of the most influential and interesting content creators who are raising the bar with online media.

Who are these people? How did they get here? How do they stay current in what's becoming an over-saturated market? With 72 hours of footage uploaded to the site every hour, how do these individuals continue to get millions of eyeballs per video?

We'll be hosting the debut of this film at Google's office in Venice, CA, followed by a Q&A with director Dan Dobi, Kevin Khandjian, creators Hannah Hart, Seananners, Joe Penna, and Will Hyde, moderated by Shira Lazar of What's Trending and the Partners Project.

What: Screening of "Please Subscribe," a YouTube documentary
Where: Google/YouTube Venice: Hampton Dr. & Sunset Ave., Venice, CA
When: Wed., Sept. 5th, 2012

• 7:00-8:00 - Arrive at Google/YouTube
• 8:00-9:20 - Film screening
• 9:20-10:20 - Q&A moderated by Shira Lazar
• 10:20-11:00 - Eat, drink, and be merry!

Who: You! Please indicate your interest by filling out this form. Your attendance is automatically confirmed once you fill out the form, but please be aware that this event is first come, first served. Security will close the doors once we reach capacity.

Using annotations to change the world

The YouTube for Good team is always looking for ways to turn video views into action -- like dollars donated, petitions signed, and laws changed. So today, we’re excited to announce a new way to use your videos to spur action and give back.

In April, we announced the ability to crowdsource funds for creative projects with video annotations linking to Kickstarter and Indiegogo. Now we want to help you fundraise and raise awareness for causes you care about by teaming up with Causes, Change.org, RocketHub and DonorsChoose.org. You can now add annotations to your videos that send viewers directly to projects on these sites, which all use the power of crowds to create social change.

We’ve already seen some great YouTube creators do their part to give back. For example, the VlogBrothers (John and Hank Green) organize the YouTube community to upload videos and fundraise for their favorite causes every December. This event has become known as Project for Awesome because so many people participated that the videos actually took over the YouTube homepage in a "flurry of awesomeness." And YouTube comedian Kevin Wu, aka KevJumba, has been using YouTube to raise awareness and donating 100% of his Jumbafund channel’s ad revenue to build a school in Kenya with The Supply, a non-profit supporting education.

We hope annotations help you support the causes you care about, from encouraging services for veterans to helping Kenyan youth preserve wildlife to teaching students about electricity to ending seal slaughter. To use the feature, go to your Video Manager, select a video, click “Edit” and select Annotations. You’ll see the following screen, with an option to link to one of these sites. You can find more information on annotations in our help center.

Dror Shimshowitz, Senior Product Manager, recently watched “Vertical Video Syndrome - A PSA”

Help these non-profit “On The Rise” nominees reach the homepage

Each month, we identify four YouTube partners whose channels have recently experienced significant growth but haven’t yet reached the 100,000 subscriber count for our On The Rise program. This month’s featured partners still have a ways to go to hit that mark, but we’re excited about the impact they’ve had on - and beyond - YouTube. Each of our June nominees represents a non-profit organization fighting for an important cause: strengthening art knowledge and creative thinking, finding a cure for cancer, preventing crisis and suicide among LGBTQ youth, and ending world hunger.

And these partners could use your help in a few different ways! As you learn more about these organizations, you can help spread awareness about the causes they represent so they can have an even greater impact. You can also help them grow their YouTube presence, starting with the opportunity for one of these partners to be featured on the YouTube homepage. Check out their videos below and vote for your favorite in the top right corner of the official YouTube blog. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner will be featured on the homepage, Google+, Facebook and Twitter at the end of the month.

In past months past on the rise nominees, partners like Strskillschool and jakatak69 have gained many subscribers thanks to your support. The poll will be open until June 12th at 5pm PT, so don’t forget to vote for your favorite channel. Check back to see who secured the homepage feature on June 25th.

art21org
Founded in 1997, Art21 is an organization dedicated to contemporary art education and inspiring creative thinking. Their channel features episodes of their award-winning public television production, “Art21 - Art in the Twenty-First Century,” as well as shorter-format videos of contemporary art and artists.



su2c
“This is where the end of cancer begins” is the mantra of the Stand Up to Cancer (SU2C) organization, which funds and unites scientists to speed up cancer research and find a cure. Their channel features videos promoting campaign PSAs as well as details about their research grant program and recipients.



TheTrevorProject
The Trevor Project was founded in 1998 to provide a lifeline for lesbian, gay, bisexual, transgender and questioning youth and has since become one of the largest organizations dedicated to crisis and suicide prevention for the LGBTQ community. Their channel features Trevor Project PSAs as well as celebrity interviews and “It Gets Better” videos.



WorldFoodProgram
The World Food Programme is the largest humanitarian agency in the world dedicated to the fight against hunger. Founded in 1961, the organization is part of the United Nations system. Their channel features videos from the Sahel Hunger Crisis and footage from their work around the world.



If you’re interested in checking out more rising YouTube Partners, visit our On The Rise channel, which features nominees, trending partners and monthly blog winners. You can also learn more about YouTube's nonprofit program and the 17,000 organizations in the program here.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Cute Cambodian Kids Try to Say Supercalifragilisticexpialidocious.”

Jakatak69 is May’s On The Rise YouTube partner

Congratulations to Jack Scalfani of Jakatak69! Jack is YouTube’s featured “On The Rise” partner for May and takes the stage in the “Spotlight” section of our homepage today.

Jack is just a regular guy who fell into his cooking career without any formal training. He worked for awhile as a DJ for a radio station, after which he decided to move into talent management. Among his clients was a chef who eventually moved on and left Jack with a couple hundred pounds of spices. Jack decided to make his own barbeque sauce from what he had, and in 2000 launched “The Best BBQ Sauce You’ll Ever Taste.” He started producing simple “How To” videos on YouTube to promote his sauce. Since then, he’s expanded into easy-to-make recipes, cooking tips, and honest product reviews. Check out his channel to see what he thinks about the Big Top Cupcake or learn how to make Lazy Man’s Pulled Pork Sandwiches and Red Lobster Cheddar Biscuits.



Here are a few words from Jack:

I want to first say thanks to YouTube... I am grateful for all the tools you have provided to help me grow my channel to what it is today. There are training videos, playbook videos, creator hangouts, city wide meetups, partnership support, video editing tools, bulletin systems to reach all your subscribers in just one click and so much more. The best part is that all of these YouTube tools are free. I am excited to be apart of a food category that is just about to explode on YouTube. You have inspired me to reach out and collaborate with other YouTube artists. Working together is more important than you think. So reach out to someone, build good content and broadcast yourself. And always remember YouTube is the new TV. God Bless and please subscribe to the COOKING WITH JACK SHOW. 

If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise Channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Call Me Maybe parody - Aussie blokes version.”

An update on subscriber counts

Over the past couple weeks, we’ve heard from creators who have seen decreases in their public subscriber counts, so we wanted to keep you in the loop about what to expect on your channel.

This February, we began a process to improve the accuracy of your subscriber counts, to give you the best data possible on your channel. Recently, we’ve extended this process by removing additional closed and inactive accounts from our system, which means these closed accounts are being deducted from subscriber counts. None of the accounts we’re removing from our system are active, so these changes to subscriber counts will not cause any change in viewership. The number of accounts removed varies from day to day, so you may notice unusual declines in subscriber counts on one day followed by a return to normal performance the next day.

We plan to complete the account removals process over the coming weeks, with a significant number of closed accounts being removed on one day. We will update this blog when we have an expected date of completion, and on that date it’s possible to see a drop in your public subscriber counts as well as in YouTube Analytics. How much this will affect your channel will vary, but the longer you’ve been on YouTube the more likely it is you have inactive subscribers.

These account removals have already started to take effect in public counts and API counts (through sites like Vidstatsx), but we will not be able to update the counts in YouTube Analytics until we have completed the account removals. For the time being, YouTube Analytics only captures subscribes and unsubscribes from active users, which is a more meaningful metric for tracking engagement with your channel than the public counts.

We want your subscriber counts and all other analytics to be consistent and accurate, so thanks for bearing with us as we make these improvements.

David Boyle, YouTube staff, recently watched "World's Best Magician."

Upcoming Live Streamed Google+ Workshops

We’re excited to announce a series of online workshops for YouTube video creators! These workshops cover and the basics and best practices for creating YouTube videos. They will be streamed live on the YouTube Creators Google+ Page and are open to any video creators with a computer and internet connection.

Here are the dates and topics:

• May 2: Introduction to cinematography (add to calendar)
• May 9: Importing & Exporting: Dealing with codecs and compressions (add to calendar)
• May 16: Building your audience on YouTube (add to calendar)
• May 23: Improving your channel with YouTube Analytics (add to calendar)

They will each be one-hour long, starting at 9am PT / Noon ET. There will be a 30 minute Q&A period afterwards to answer all of your questions.

RSVP here to receive email notifications about these workshops.

We look forward to seeing you in a Google+ Hangout soon!

Austin Lau, Creator Programs Specialist, recently watched "Bohemian Rhapsody On The Way To School."

Update on next week's Directing 101 Workshop in LA

Partners,

We've updated the timing of our Directing 101 Workshop - please see details below and sign up to attend!


Directing for the Web 101 Workshop
Form to register is here.

When: Tuesday, April 10, 2012 from 7:00-8:30 PM

How is directing an actor for the camera different than on the stage? What's a good warm up for the actors to get everyone focused and communicating? How do I maintain an actor's performance when I shoot out of sequence? Directing for the Web 101 is a workshop where participants can share best practices, ask questions, and find out from the instructor great ways to get a strong performance from your actors. Ideally suited for beginners and intermediate level directors who are either just starting out or are interested in taking their directing to the next level.

Improving rights management at YouTube

Copyright protection is of the utmost importance to Google and YouTube. That’s why our team works diligently to develop and improve the copyright protection tool for your videos called Content ID. Today we have updated features of Content ID to share with you, but first, a refresher on how Content ID works.

Content ID allows rights holders to automatically detect uploaded content that contains potentially infringing works. This is possible through a system that creates a digital “fingerprint” of a video when it’s uploaded to YouTube. These fingerprints are automatically compared to partner-provided references. In case of a match, the rights holder can choose to monetize it, block it from the site or keep track of viewing metrics. Because of the vast scale of YouTube (remember: 1 hour of content is uploaded to the site every second), this is an automated process.

On to the news—the video fingerprint now offers better protection against copyright infringements, specifically in the form of cropped and mirrored videos. Below are examples of new matches against modified videos.


      Partner-provided video              User-provided video


      Partner-provided video              User-provided video


      Partner-provided video              User-provided video



We’ll keep investigating new ways to give rights holders ever better tools, while supporting new forms of creative expression. More information about Content ID is available at www.youtube.com/t/contentid.

Lars Krüger, Product Manager, Recently watched “Improv Everywhere - Best Buy Uniform Prank.”

Upcoming YouTube partner workshops

Hi Partners,

We have lots of workshops and events coming up over the next couple of months, so wanted to let you know about these opportunities to learn new skills and best practices. Check them out below and register before they fill up!

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IAWTV Panel in LA on 3/28
Form to register is here.

Subject: "Finding, Growing, and Cultivating an Audience Online”

One of the ways that online entertainment continues to elevate creativity in production is in it's ability to directly interact and move to action it's audiences. But where does one find that audience and keep them coming back again and again? This panel offers guidance from some of the most successful audience-builders online entertainment has to offer.

Panelists:
--R.J. Williams "Young Hollywood"
--Sarah Penna Co-founder//head of talent management at Big Frame
--Ethan Newberry YouTube Creator and winner of YouTube NextUp
--Mike Rotman Head of Production: "Big Frame" CEO: Streamin' Garage

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Budgeting 101 Workshop
Form to register is here.

When: Thursday, March, 29, 2012 from 4 - 5:30 PM

You've recognized the need to budget. But how do you budget for something you've never done before? Or how do you make your budget more effective than your last one? How much money will you need? Kathleen Grace will walk you through the do's and don'ts of pre-production, production, and post, as well as teach you amazing tips and tricks to create professional looking visuals for a fraction of the cost. Here's your opportunity to learn from our in-house YouTube budgeting expert and get your project off on the right foot.

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This workshop has been canceled - we'll post again on the Creator Blog when we set up Editing workshops in the future!


Editing for the Web 101 Workshop
Form to register is here.


When: Tuesday, April 3, 2012 from 2-3:30 PM


Do you use iMovie 7 or want to learn to use iMovie 7? Would you like to take your editing skills to the next level? Find out how to create great cuts, graphics, and more magic to dice up your masterpiece projects! Editing 101 for the Web is a workshop where participants can improve their editing skills. Learn how to create fancy text, lower thirds, transitions, filters, as well as sound design to capture viewers’ attention. This workshop is ideally suited for beginners and intermediate level Editors who are either just starting out or those who want to improve their arsenal of skills!

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Directing for the Web 101 Workshop
Form to register is here.

When: Tuesday, April 10, 2012 from 2-3:30 PM

How is directing an actor for the camera different than on the stage? What's a good warm up for the actors to get everyone focused and communicating? How do I maintain an actor's performance when I shoot out of sequence? Directing for the Web 101 is a workshop where participants can share best practices, ask questions, and find out from the instructor great ways to get a strong performance from your actors. Ideally suited for beginners and intermediate level directors who are either just starting out or are interested in taking their directing to the next level.

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Cinematography 101 Workshop
Form to register is here.

When: Tuesday, April 17, 2012 from 2-3:30 PM

What is focal length vs focal distance? Why is lens speed important? How do I control depth of field? What are some cool tricks that I can use to light a scene with minimal resources? WHY IS ALL OF MY FOOTAGE BLUE???? Cinematography 101 reviews how you can use the technical to articulate the creative. Besides things like 180 degree rule and law of thirds, we talk about some of the mystery buttons on the camera that will help you improve your image as well as your understanding of why things work the way that they do. Ideally suited for beginners and intermediate level cinematographers who are either just starting out or feel that they need a better technical understanding of the mechanics of their camera.

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Vlogging 101 Workshop
Form to register is here.

When: Thursday, April 26, 2012 from 2-3:30 PM

How do I promote my friend’s band? How do I turn myself into the next internet personality? How do I share the fun food that I make in my kitchen with the rest of the world? In class we look at successful examples as well as analyze what it takes to put together electronic press kits, podcasts and vlogs for YouTube. We review such concepts as B-roll, how to avoid talking head footage, and using links to build a network of like-minded people.

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Bridget Humphrey, Program Manager, recently watched "Celebrities Read Tweets About Themselves."

Attending Playlist Live this weekend? Drop by and say hi!

The YouTube team will be in Orlando Friday through Sunday! Come by the YouTube booth to chat with members of our Partner Support team. Additionally we will be hosting a "Talk with YouTube" on Friday and a Partner Panel on Saturday.

If you are a partner and will be attending Playlist Live, let us know by completing this form: goo.gl/1qNiW

See you in Orlando!

Christine Wang and Sherif Hamdy,YouTube Partner Support, recently watched "5 year old tearing up the dance floor."