In November, we launched TV conversation targeting in the US and UK, with the promise of a global rollout. Today, we’re announcing a significant expansion of this effort.Read more…

In light of the adoption we have seen with TV conversation targeting for English- language television shows in the U.S., we’re expanding this feature for Spanish- language television in the U.S.Read more…

Luxury auto brand Jaguar USA is the winner of the third annual Twitter #AdScrimmage, scoring the most votes for its #GoodToBeBad ad, edging out 34 other competing brands. In its Super Bowl debut, the British carmaker launched its F-TYPE Coupe with cinematic flair.Read more…

People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season’s finale of “Pretty Little Liars” with a record-breaking 1.9M Tweets (as measured by Nielsen’s SocialGuide) it’s clear that TV and Twitter are better together.Read more…

How do you get people to care about a story that’s been told and re-told for 50 years? One network relied on the power of TV x Twitter.

The TV momentRead more…

With Christmas gift shopping now in full flow in the UK we’ve taken a look at how some of the UK’s largest retail brands are using Twitter this year.

The combination of Twitter and retail is a story of significant growth in 2013. Mentions of eight of the UK’s biggest retailers on Twitter are up by around 45% year-on-year, according to data from Topsy.Read more…

Earlier this year we launched TV ad targeting for US advertisers, which broadens the reach and power of a brand’s television advertising by extending the brand message to Twitter users who we believe have been exposed to the same TV ads.Read more…

A recent survey carried out by Brandfog found that the vast majority of people trust a company more if the chief executive officer actively engages with social media. It was a point echoed by the three CEOs who appeared on stage at the recent Twitter event #TweetsFromTheTop.Read more…

Argos is following up the success of its #windadscamera campaign last year, one of the first promoted contests on Twitter, with a new campaign centred around its loveable alien family (@ArgosAliens) who are about to make an addition to the family – the name of which will be chosen by Twitter users.Read more…

In his Cannes Lions (#CannesLions) seminar today, our Chief Media Scientist (and MIT professor) Deb Roy (@dkroy) detailed our thinking about Twitter as a force multiplier for TV viewing. Here’s a summary.Read more…