In August 2013 we announced the ability to quantify the impact of Promoted and organic Tweets on offline sales for consumer packaged goods brands in the U.S. Today, through our continued partnership with Datalogix, we’re pleased to introduce offline sales impact for U.S. auto advertisers to measure actual vehicle purchases from their Twitter audience.Read more…

Twitter and television have proved to be natural partners. This is often highlighted by how conversation builds around some of the most popular shows on TV such as ‘The X Factor’.

As the ITV-Simon Cowell talent juggernaut returned to UK screens on August 31, we looked at how ‘The X Factor’ conversation develops on Twitter and created a dynamic visualisation to tell that story.Read more…

Trending topics on Twitter capture the moments consumers care about most. 

Since their introduction three years ago, Promoted Trends have helped marketers position themselves at the top of Twitter’s trend list for 24-hour windows. As you might expect, advertisers often ask our Research team to quantify the value that Promoted Trends offer. Does a day of trending on Twitter affect brand objectives and KPIs?Read more…

Every day, people who own small and medium-sized businesses (SMBs) ask us how Twitter can help them. Because they’re often strapped for time and resources, they want proof that their efforts on Twitter can lead to real business results. To help understand the value of Twitter for SMBs, we asked global research firm Market Probe International to survey 500 people over age 18, across several verticals in the US and UK, who currently follow SMBs on Twitter.Read more…

Twitter was designed for the mobile phone from the very start, so naturally many of us access it when we are on the move, and increasingly, when we travel, as this infographic highlights.

The infographic is based on new research looking at how British Twitter users use the platform when they travel. It reveals that three quarters of Britons keep tweeting when on holiday, and that as many as 59% access Twitter at least once a day.Read more…