#CannesLions 2014 was an inspiring week! As we wrapped up in France, one thing became very clear: We have entered a new age of marketing. Unilever’s Chief Marketing Officer Keith Weed (@keithweed) put it best:Read more…

How do you get people to care about a story that’s been told and re-told for 50 years? One network relied on the power of TV x Twitter.

The TV momentRead more…

Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. This internal agency gives Target the ability to move quickly and innovate from within the company across nearly every channel, including signage, packaging, print and digital.Read more…

Stacy Minero is part anthropologist, part magician and all trailblazer. As Mindshare’s head of content marketing, she uncovers what consumers need and transforms those insights into campaigns that go beyond traditional advertising. We asked Stacy to share her perspective on the ever-evolving ecosystem of content: the top challenges, the winners and the future.Read more…

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last. And armed with the knowledge of what works and doesn’t work for some of the world’s top brands, best practices soon surface with exceptional clarity.

Here are three of my favorite lessons:

1. Microcontent is a new kind of creative.Read more…