When it comes to product launches, special sales and shopping seasons, tweeting about your brand and product is an effective way to raise awareness and interests among your audience. To understand exactly how Twitter helps companies connect with their target consumers, we partnered with Compete (@Compete) and looked at how Tweets from mobile product and carrier brands influence the U.K. shoppers who see them.Read more…

Since we launched Promoted Tweets in April 2010, marketers have come to Twitter to reach new audiences and engage with more than 200 million active Twitter users on the web, on mobile devices, and on tablets. As interest in Twitter has grown, our focus has been on delivering better ads for users, not more ads. We believe our system is working well because users like the ads experience on Twitter. Our system rewards marketers for being good, not for being loud. And this approach encourages ads that are engaging, relevant and useful.Read more…

February 11 is Thomas Edison’s birthday and is celebrated as Inventors’ Day. Every year, General Electric (@GeneralElectric) uses the holiday as an opportunity to spotlight its own culture of invention and innovation. On Monday, the brand turned to Twitter to spark conversations and imaginations with the #IWantToInvent campaign.Read more…

Still looking for that special something for your valentine? You’re not alone.

According to a study by Shopzilla, 75% of gift givers admit to just “winging it” when it comes to Valentine’s Day gifts, and 49% of them say finding a gift is their biggest worry this year.

On Twitter, your business has the opportunity to help these poor love birds and, in turn, help grow your business. Here are some sources of Tweet inspiration we’ve found this #Valentines Day:Read more…