Twitter Cards

API version 1API version 1.1
Updated on Fri, 2014-06-27 10:27

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Introduction

With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a "Card" added to the Tweet that’s visible to all of their followers.

The Tweet below shows a Player Card below the 140 characters:

Drive engagement from your Tweets

The below Card types have a beautiful consumption experience built for Twitter's web and mobile clients:

  • Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.
  • Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.
  • Photo Card: A Card with a photo only.
  • Gallery Card: A Card highlighting a collection of four photos.
  • App Card: A Card to detail a mobile app with direct download.
  • Player Card: A Card to provide video/audio/media.
  • Product Card: A Card optimized for product information.

To learn more about how Card meta tags and our web crawler works, please check out Getting Started Guide.

Drive action from your Tweets

The below Card types drive action directly from the Twitter timeline. You don't need to add code to your website; simply create Cards via our Twitter Ads Dashboard and use them anywhere you make a tweet on Twitter.

  • Lead Generation Card: A Card to drive lead generation for your product or service.
  • Website Card: A Card to feature your website and drive click through traffic.

Additionally, you can promote your Cards to extend your reach beyond your followers, and get metrics of how well these Tweets perform. To get started, visit our Twitter Ads Dashboard and click on Creatives → Cards.

Drive app downloads from your Tweets

In addition to displaying your content in a more engaging way, Cards also drive downloads of and even link directly into your mobile applications. For more information, see App Installs and Deep-Linking.

Measure results of your Cards

To complement the Twitter Card platform, analytics reveal how you can improve key metrics such as URL clicks, app install attempts and Retweets.

Click here to learn more about measuring your Twitter performance with Twitter Card analytics.

Get started in 5 simple steps

Ready to get started with Cards? In most cases, it takes less than 15 minutes to implement.

  1. Review the documentation for the type of card you want to implement.
  2. Add the pertinent meta tags to your page.
  3. Run your URLs against the validator tool to be approved.
  4. After approval, tweet the URL and see the Card appear below your tweet.
  5. Use Twitter Card analytics to measure your results.

We hope you enjoy using Twitter Cards, and if you have any questions, drop us a line on the Twitter Cards Forum. Thanks, and happy coding!