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Branding & Communications

Inside Visa’s Most Social World Cup

By Giselle Abramovich | 1405106828000

As FIFA World Cup Brazil comes to an end this weekend, so, too, does Visa’s third sponsorship of the worldwide event. The financial giant’s personal win? Its accompanying multimedia campaign has scored as the company’s most social, said Visa CMO Kevin Burke, in an exclusive interview with CMO.com.  | Read More »

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Strategic Planning

The Biggest Mistakes Marketers Are Making

By Giselle Abramovich | 1405080844000

The benefits of a well-executed marketing plan are many, but to realize them CMOs must first ensure their strategies and tactics are right. Seven executives cite areas where their fellow marketers might be missing the mark.  | Read More »

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Market Research

Quick Chat: Eamonn Kelly, CMO, Deloitte’s Strategy And Operations Practice

By Giselle Abramovich | 1404992905000

By 2020, the global middle class is expected to swell by 1 billion-plus. But before seeing dancing dollar signs, marketers should know: These people will be at the lowest of the middle-class income totem pole. Deloitte's Eamonn Kelly elaborates on this shift in consumerism, as well as how CMOs must adapt their marketing strategies to compete in new markets.  | Read More »

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Strategic Planning

The Commoditization Of Exceptional Experiences

By Rachel Rapaport | 1404906044000

Conventional marketing wisdom says that today’s brands should provide perfect customer experiences. But by striving for completely tension-free, frictionless relationships with customers, we could be sacrificing an authentic way to develop deep bonds and loyalty.  | Read More »

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