The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Hootsuite: “Twitter Ads drive leads at one-third the cost of other paid channels”

Tuesday, July 1, 2014 | By Cameron Uganec (@CameronU), Director of Marketing, Hootsuite [17:53 UTC]
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Hootsuite shares four keys to successful demand generation on Twitter.Read more…

Welcoming TapCommerce to the flock

Monday, June 30, 2014 | By Richard Alfonsi (@ralfonsi), VP, Global Online Sales [19:59 UTC]
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We’ve agreed to acquire TapCommerce, a leader in mobile retargeting and re-engagement advertising.Read more…

Introducing mobile app promotion

Monday, June 30, 2014 | By Kelton Lynn (@keltonlynn), Product Manager, Revenue [16:00 UTC]
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Mobile app promotion is now generally available to all advertisers worldwide.Read more…

International expansion for the Twitter Certified Program

Thursday, June 26, 2014 | By Lauren Mitcheom (@LaurenMitcheom), Program Manager [18:08 UTC]
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Five non-U.S. companies are joining the program.Read more…

Announcing network mediation for native ads on MoPub

Tuesday, June 24, 2014 | By Kevin Weil (@kevinweil), VP of Product, Revenue [16:29 UTC]
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Publishers can now manage multiple ad networks for native ads directly within their MOPub account.Read more…

A new age of marketing at #CannesLions: Day 5

Monday, June 23, 2014 | By Eleanor Dowling (@eleanordowling), Editorial team [17:00 UTC]
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#CannesLions 2014 was an inspiring week! As we wrapped up in France, one thing became very clear: We have entered a new age of marketing. Unilever’s Chief Marketing Officer Keith Weed (@keithweed) put it best:Read more…

Beautiful art at #CannesLions: Day 4

Wednesday, June 18, 2014 | By Eleanor Dowling (@eleanordowling), Editorial team [21:59 UTC]
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Truly creative advertising is an artform, and there’s no shortage of it at #CannesLions. Here’s an artistic perspective of the festival from today.Read more…

Getting creative at #CannesLions: Day 3

Tuesday, June 17, 2014 | By Eleanor Dowling (@eleanordowling), Editorial team [20:32 UTC]
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Today was filled with more #dronies and some excellent sessions on creativity.Read more…

Drone selfies at #CannesLions: Day 2

Monday, June 16, 2014 | By Eleanor Dowling (@eleanordowling), Editorial team [22:14 UTC]
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After yesterday’s inaugural dronie with Joel Lunenfeld and Sir Patrick Stewart, our project to document #CannesLions from a birds-eye view took off with “flying” colors!Read more…

Live storytelling at #CannesLions: Day 1

Sunday, June 15, 2014 | By Eleanor Dowling (@eleanordowling), Editorial team [19:12 UTC]
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This week we’re on the ground at #CannesLions! We kicked off the festival with a session on #LIVE Storytelling, featuring Sir Patrick Stewart.Read more…
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