Step Up To Serve is a national campaign to inspire a generation of young people through increasing the quality, quantity and frequency of social action for all young people aged between 10 and 20. In this context social action means practical action in the service of others – of double benefit to young people themselves and the community.
The goal is to double the number of young people participating in social action to over 50% by 2020. That is an additional 1.7 million young people engaging in social action.
The campaign brings together leaders from across the UK, led by HRH The Prince of Wales, and with support from all of the main political parties.
It will commission research, establish an agreed quality standard for youth social action programmes, share best practice and facilitate sustained leadership of youth social action. The campaign will not be a grant giving body. As the world’s leading achievement award for young people, The Duke of Edinburgh’s Award is proud to be part of the Step up to Serve campaign.
Where the DofE fits in...
Thousands of youth groups across the UK deliver DofE programmes and thereby support hundreds of thousands of young people to volunteer in their local communities. The demand for the DofE outweighs their capacity and we estimate that they need another 30,000 adult volunteers to enable us to achieve our ambition of supporting 500,000 DofE participants each year (currently 300,000).
We want to encourage adults to work with the youth organisations in their local community to provide the support to help young people. That could be through the well-established uniformed organisations such as Scouts, Guides and cadets or local youth groups in faith groups, youth clubs and sports associations.
The DofE will do all it can to work with our UK-wide network of partner organisations to increase capacity.
The Duke of Edinburgh’s Award will:
- Step up and help all young people to have every opportunity to serve others by growing the availability of the DofE programme so that by 2020 there will be 500,000 young people participating.
- Work with the Step Up To Serve campaign on a call to action for the 30,000 extra adult volunteers who would be needed to join our partner organisations in order to support that volume of participants.
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HRH The Prince of Wales, the Prime Minister, Deputy Prime Minister and Leader of the Opposition joined 50 inspiring young people at Buckingham Palace today to launch Step Up To Serve. The new independent collaborative campaign aims to increase opportunities for young people to get involved in social action. Fiona Lewellyn-Beard is in the white top, second from right!
Photo: Alastair Fyfe
The DofE's CEO, Peter Westgarth, chats with HRH Prince Charles.