Founded by a mother and her two daughters, @junkgypsy has grown from flea market vendor to nationally-recognized purveyor of “roadside treasures and tattered grandeur.” The business is featured on a cable television program that exemplifies the family’s folksy wit, rebellious spirit, and clever design sensibilities.
Their challenge
@junkgypsy aspired to fortify their brand and increase sales by growing and engaging their follower base of antique collectors, do-it-yourselfers, and home design aficionados.
Their solution
@junkgypsy engaged with their customers and established their brand identity by using Promoted Tweets to highlight a mix of content. About 25% of their Tweets were directly related to products and commerce.
this tee is now in tha house. gypsyville.com/products/vinta… #longliveWAYLON #hallelujah
— junk gypsy (@junkgypsy) December 10, 2012
Authenticity is key for the brand. Jolie, the co-founder, personally managed all Tweets and engaged her followers with Tweets that were fun and personal.
gypsy daddy: “do y’all want me 2 make cornbread?” #rhetoricalquestion #seriously
— junk gypsy (@junkgypsy) December 31, 2012
@junkgypsy also used Promoted Accounts to find more followers that would be interested in their business.
The rest of the Tweets featured tips, quips and personal looks at the people and perspectives who run the business.
front porch lunch & this is my view. #godblessthecountry@ junk gypsy world headquarters instagr.am/p/SqfRxztCd2/
— junk gypsy (@junkgypsy) November 30, 2012
cool ranch Doritos. so wrong but it feels so right.
— junk gypsy (@junkgypsy) January 20, 2013
“When we’re on the road, Twitter is so easy. No rules—you can really have your own voice. We use it constantly.”
Jolie SikesCo-founder, Junk Gypsy
Their results
@junkgypsy attracted more than 1,800 followers with Promoted Accounts. Promoted Tweets increased engagement rates by 43% and helped the company strengthen their connection with followers—some Tweets had a click-through rate of over 8%.
3 keys to success
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Find more customers interested in your business
@junkgypsy turbocharged their follower base with Promoted Accounts.
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Be authentic
@junkgypsy received higher engagement with messages tweeted in their own humorous and endearing voice.
have y’all heard the good news?! there’s a JG marathon on @hgtv this wednesday!!! starting at 7am CST! yeeee-hawwww!!!!
— junk gypsy (@junkgypsy) January 7, 2013 -
Plan your mix of Tweets
@junkgypsy engaged their followers with a mix of commentary that reinforced their brand, followed by product features.
the time was 6 o’clock on the swatch watch. #newJGwatches !!!!@ junk gypsy tent at zapp hall instagr.am/p/QICHw8NCYy/
— junk gypsy (@junkgypsy) September 28, 2012