New ways to support great content on YouTube

We’ve been building a YouTube partner program since 2007 that enables content creators to earn revenue for their creativity. We’ve watched them build amazing channels that have made YouTube into a news, education and entertainment destination 1 billion people around the world cannot do without.

Today, there are more than 1 million channels generating revenue on YouTube, and one of the most frequent requests we hear from these creators behind them is for more flexibility in monetizing and distributing content. We’ve been working on that and wanted to fill you in on what to expect.

Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates. For example, Sesame Street will be offering full episodes on their paid channel when it launches. And UFC fans can see classic fights, like a full version of their first event from UFC’s new channel. You might run into more of these channels across YouTube, or look here for a list of pilot channels. Once you subscribe from a computer, you’ll be able to watch paid channels on your computer, phone, tablet and TV, and soon you’ll be able to subscribe to them from more devices.



This is just the beginning. We’ll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners. And as new channels appear, we'll be making sure you can discover them, just as we've been helping you find and subscribe to all the channels you love across YouTube. Just as the partner program empowered creators to take their channels to the next level, we look forward to seeing how this great community of creators moves ahead with a new way to reach the fan communities that made their channels a hit. You’ll be hearing more from us, and them, as we get creator and user feedback and build out this exciting offering.

If you’re a YouTube creator interested in building your own paid channel, let us know here. 

The YouTube Team

Follow the audience...

It has been an exciting year of growth for YouTube and its partners.

We recently announced that YouTube hit an incredible milestone of 1 billion unique monthly visitors, connecting 15 percent of the planet to the videos they love. And those global fan communities are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and 50 percent more this year than last.

In addition, media companies like Time Warner, The Chernin Group, Bertelsman, Discovery Communications and Comcast have all made significant investments in companies that create, aggregate or service content for YouTube in the last 12 months. And tonight at our Brandcast event for advertisers in New York, another major media company continued that momentum. DreamWorks Animation CEO Jeffrey Katzenberg announced that his company acquired AwesomenessTV, one of the most subscribed-to, teen-focused networks on YouTube. This acquisition gives DreamWorks an opportunity to align itself with Brian Robbins’ powerful, next-generation, online video powerhouse. By partnering with more than 55,000 YouTube channels that collectively represent more than 14 million subscribers and almost 800 million video views, Brian successfully created a YouTube network comprised of one of the most valuable consumer groups--Generation C. This audience is defined by its desire to be constantly connected, and at the center of creating and curating content for social communities.

DreamWorks Animation’s major announcement underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S. adults ages 18-34 than any cable network. And history--from the transition to radio, then TV, from network to cable--tells us that advertisers always follow the audience. In line with that trend, we also unveiled this evening that the ANA Alliance for Family Entertainment (AFE)--a group of nearly 40 national advertisers, whose combined ad spend represents 37 percent of all U.S. television advertising dollars--will buy media across 32 channels of family-friendly content on YouTube.

Much like our content creators, we find that brands on YouTube--like T-Mobile, Samsung, Dove and Pepsi--all share a common objective: to cultivate a direct relationship with their consumers--one built on engagement and authenticity. These companies know that on YouTube, it isn’t just about rallying behind one show; it is about reaching the passionate fan communities of Gen C, an audience that influences more than $500 billion in annual consumer spending. As a result, we’re seeing a myriad of brands increasing their media spend, building channels, and discovering first-hand that the interactions they have with their fans on YouTube drive engagement.

Content creators have long recognized the power of YouTube’s platform to connect with an audience. Advertisers are increasingly doing the same. Together we’ll continue to build YouTube as a global destination for the next generation of entertainment.



Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube recently watched "Brent and Johnson - Equality Street."
To learn more about how brands can reach key audiences on YouTube, please visit our AdWords Agency Blog.

Congress, now live on YouTube

Video plays a powerful role in bringing us closer together, especially when it connects people in real time. By transcending borders, empowering citizens, and increasing transparency, it’s one of the many ways technology allows democracy to thrive. Starting this week, all members of the U.S. Congress will have the opportunity to access enhanced features on their YouTube channels, including the ability to live stream video.

Live video is already allowing elected officials and their constituents to reach one another in innovative ways. Thousands tuned in to YouTube to watch the president’s State of the Union address and the corresponding Republican response this February. Engagement is growing across many types of platforms--Google+ Hangouts, for example, have sparked face-to-face conversations on topics ranging from gun control to the national economy, and have allowed people on the other side of the world to share their stories at Congressional hearings.

If you’re a member of Congress and would like to know more, check out these Dear Colleague letters issued by the House and Senate. Whether it’s to share a look into your daily work, broadcast speeches and meetings, or showcase events in your state or district, we can’t wait to see how you connect with your constituents.

Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube recently watched "Dove Real Beauty Sketches" & Susan Molinari, Vice President, Public Policy and Government Relations recently watched “If there's one thing you do today, get a business online.”

YouTube wins case against Viacom (again)

Today is an important day for the Internet. For the second time, a federal court correctly rejected Viacom’s lawsuit against YouTube. This is a win not just for YouTube, but for the billions of people worldwide who depend on the web to freely exchange ideas and information.

In enacting the Digital Millennium Copyright Act, Congress effectively balanced the public interest in free expression with the rights of copyright holders. The court today reaffirmed an established judicial consensus that the DMCA protects web platforms like YouTube that work with rightsholders and take appropriate steps to remove user-generated content that rightsholders notify them is infringing.

The growing YouTube community includes not only a billion individual users, but tens of thousands of partners who earn revenue from the platform -- from independent musicians and creators to some of the world’s biggest record labels, movie studios, and news organizations. Today’s decision recognizes YouTube as a thriving and vibrant forum for all these users, creators and consumers alike. Today is an important day for the Internet.

Kent Walker, Senior Vice President & General Counsel, Google

Coachella 2013 - Live on YouTube

Every April, tens of thousands of the world’s most avid music fans flock to Southern California to kick off music festival season at Coachella. This year, you don’t even need a ticket to be a part of the show. 

For the third year in a row, you can catch the entire first weekend live from Indio on Coachella's official YouTube channel. Starting this Friday at 3:30 p.m. PT, YouTube's three-channel feed, which is presented by T-Mobile, will live stream performances from five stages (including, for the first time, the Sahara Tent). You'll be able to catch artists' interviews with and live shows from more than 60 bands, including the xx, Passion Pit, Vampire Weekend and the Red Hot Chili Peppers.



So whether you can't stand the desert heat or are just suffering from massive FOMO, be sure to check out the entire Coachella schedule here on YouTube.

Chelsea Maughan, Communications Manager, recently watched "The Postal Service 'Nothing Better.'"

YouTube Contest Submissions Closing Tomorrow at Midnight

To our incredible YouTube community,

When we started out in 2005, we focused on rapidly increasing user engagement. We wanted an inventive way to draw people in and catalyze their creativity. The result? A contest for the best video on our site.

Nearly eight years later, with 72 hours of video being uploaded every minute, we finally have enough content to close the competition. We’ve started the process to select a winner and as of tomorrow at midnight, we will be closing the site to submissions.

Watch the video below to hear from our leadership, the minds behind some of our most famous entries, and the panel of judges who will select our nominees, and ultimately, the winner for "Best Video."



And be sure to tune in for Day 1 of our live ceremony from 9 a.m. PT, April 1, when we will begin announcing the “Best Video” nominees. This announcement will resume for 12 hours every day for the next two years.

Thank you for sharing your creativity, irreverence, ideas and knowledge with us and with viewers around the world.

Tim Liston, Competition Director, recently watched “Charlie bit my finger- again!”

YouTube Hits a Billion Monthly Users

In the last eight years you’ve come to YouTube to watch, share and fall in love with videos from all over the world. Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube. And today, we’re announcing a new milestone: YouTube now has more than a billion unique users every single month.

What does a billion people tuning into YouTube look like?

• Nearly one out of every two people on the Internet visits YouTube.
• Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.
• If YouTube were a country, we’d be the third largest in the world after China and India.
• PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!

From the aspiring filmmaker in his basement and the next great pop musician, to the fans all around the world who tune in, subscribe and share their favorite videos with the planet, thank you for making YouTube what it is today. You have truly created something special.

The YouTube Team

P.S.: To learn more about what’s powering this growth, check out our blog post about Gen C and mobile devices.

TED’s Ads Worth Spreading 2013 Winners

Today’s guest blog post comes from Ronda Carnegie, Head of Global Partnerships from TED.

For the third year, TED and YouTube teamed up on Ads Worth Spreading, an initiative to recognize ads that inspire, educate and engage. Today at the TED2013 conference in Long Beach, Calif., this year’s ten winners were announced.

Ads were nominated in six categories: Talk, Social Good, Cultural Compass, Creative Wonder, Brand Bravery, and Education. Six nomination teams made up of one TED speaker and one rising thinker in advertising searched for ads in each category, while 25 leading figures in the ad industry searched for ads across categories.

Each of these ten ads go beyond the creative brief to spark imagination and create moments of emotional connection with audiences. The winning work will be showcased at TED2013 as well as on TED.com and you can watch them all here on YouTube. Combined, they have been viewed more than 100 million times on YouTube.

 

TED 2013 Ads Worth Spreading:

1. Expedia - “Find Yours”
2. Coke - “Security Cameras”
3. Melbourne Metro Rail - “Dumb Ways to Die”
4. Dell - “Meet Annie: The Girl Who Could Fly”
5. TNT - “Your Daily Dose of Drama”
6. Rainforest Alliance - “Follow the Frog”
7. Channel 4 (UK) - “Meet the Superhumans”
8. GlaxoSmithKline - “The Crowd”
9. Dodge - “The Farmer”
10. The Guardian - “Three Little Pigs”

Guest to the YouTube Blog Ronda Carnegie, Head of Global Partnerships from TED, recently watched “Young-Ha Kim: Be an artist, right now!”

Context Is King: Share Your Story

From artists to activists, teachers to students, kids to grandparents, YouTube is a place for people all over the globe to share their stories. YouTube’s Community Guidelines represent the rules of the road for all of them. They state that, in general, YouTube is not a place for shocking or violent content. When material of this nature is flagged by our community, our teams work around the clock to remove anything that breaks the rules.

That said, YouTube is an important global platform for news and information, and we realize that sometimes graphic material is vital to our understanding of the world. It can be posted to document wars or revolutions, to expose an injustice, or to ensure local events are seen globally. Because of this, we take great care when reviewing flagged videos, and allow graphic videos that are intended to have news or documentary value. This is where we need your help.

Why adding context to your video is so important

For all types of content you share on YouTube, but particularly with graphic content, adding context is very important. The information you add in the title and description is what helps other people find and understand your video. It will also help the YouTube team review your video if it does get flagged. 

Take a look at the following examples.

Example 1:

Example 2:

 



















While the content of these videos is similar, the experience of viewing them is quite different. In the first example, the user provides very little information. In the second, we understand what we see, and see that the user’s intent is to educate and tell a story.

How to contextualize your videos: some tips to follow

• Provide an informative and relevant title--you can pack in a lot of information here, even if you’re on the move on a mobile device
• Fill your description with information: who, what, when, where and why did it occur?
• Think about narrating what you see as you film, or add detail later using our annotations tool
• Feel free to link to relevant websites, such as a related news story or artist statement
• Organizations such as Witness and Small World News also produce great tip sheets
• Remember YouTube’s tools--if your footage is sensitive and requires visual anonymity, check out YouTube’s blurring tool. If you feel your content was removed in error, you can appeal the decision.

Our goal at YouTube is to allow as much content as possible on the site, and still ensure that our Community Guidelines are followed. It is a delicate balancing act, and we depend on our uploaders to help. So whether you’re a performance artist, a citizen journalist or a human rights activist, remember: context is king. The information you add to your video helps tell your story, find an audience, and make an impact--it could even help your video be an important part of history.

Ali Glenesk, Policy Associate, recently watched “Grandma’s Advice.”

A new look to help you to subscribe and watch channels on YouTube

Update 12/12: The team that designed and built the recent YouTube update will answer your questions in a Hangout on Air Thursday 12/13 at 4pm PT on the YouTube channel. To ask a question, submit it here before Noon PT on Thursday 12/13. If you can’t make that, we’ll also hold a Reddit “Ask me Anything” on Tuesday 12/17 starting at 10am PT to answer your questions.

Those of you who use YouTube most have learned the secret to making it even better—find the channels you love and subscribe, subscribe, subscribe. Last year we began to make it easier to subscribe to the channels you care about by introducing a Guide on the home page. When you add subscriptions to your Guide, you organize YouTube around what you like, available whenever you watch YouTube. Today, we’re taking the next step by bringing your subscription-filled Guide with you across both the site and all devices, as your best source of what to watch on YouTube.

Your Guide to YouTube

Just subscribe to your favorite channels and the Guide lets you know when there are new videos waiting for you to enjoy, suggests the latest and greatest channels you might like, and shows you what your friends are sharing across the web. You’ll also find the Guide and your subscriptions on apps across hundreds of millions of devices including Android, iPhone, Playstation 3, Google TV and more.

A cleaner, simpler look

You come to YouTube to watch the videos you care about, so it’s important that the videos stand out. In this new layout, you’ll find the most crucial elements are front and center when you watch a video: the video is right at the top of the page and the subscribe button, social actions and video information are all combined directly below the player. Playlists are now available to the right of the video so you can browse through while you watch. You’ll also see this cleaner and simpler design across the entire site.

Your feedback matters

We’d love to get your feedback on these updates, so we’ll be hosting a Google+ Hangout on Air and a Reddit IAmA in the coming weeks--stay tuned here for details. If you’re a YouTube creator, you can learn more about these updates on our YouTube Creator Blog.

Josh Sassoon, Senior Unicorn eXperience Designer, recently watched “Hipster Thanksgiving” and
Alex Nicksay, Staff Engineer, recently watched “Crystalfilm.”

YouTube on iPad, and sweet updates for iPhone 5 and iPod touch

You love watching YouTube on the go—in fact—more than 25 percent of all YouTube watching happens on mobile. This past September you got the YouTube app for iPhone and iPod touch to make it easier to find and share the videos and channels you love on YouTube, and you made us the #1 free app in the App Store for two months. Since then, we’ve been hard at work to improve the app based on your feedback.

Just in time for the holidays, now you can download or update the YouTube app with a look designed for the iPad and iPhone 5, enhanced AirPlay support, videos that start faster and play more smoothly, and improved accessibility with VoiceOver. Enjoy Tastemade on iPad in full screen glory, or hours of flipping through Ryan Higa videos on your iPhone 5 or iPod touch.

Please keep giving us feedback on features you’d like to see so we can keep making it better. In the meantime, we’ll be kicking back with some egg nog and a holiday favorite on our iPad.

Horia Ciurdar, Software Engineer, recently watched “GoPro: Matthias Giraud - Double Back Flip Drop.”

Improving Content ID

*Updated on 10/4: In the third paragraph we've clarified that potentially invalid claims are manually reviewed by the content owner.*

In the nearly five years since we launched Content ID, it has helped everyone from large media companies to up-and-coming creators manage their content when it appears on YouTube. More than 3,000 content owners have supplied more than 500,000 hours of reference files to the system. Content ID hasn’t stood still over the last five years. We’ve been rolling out regular updates and we want to highlight three particular efforts that we think improve Content ID for everyone.

A New Appeals Process
Users have always had the ability to dispute Content ID claims on their videos if they believe those claims are invalid. Prior to today, if a content owner rejected that dispute, the user was left with no recourse for certain types of Content ID claims (e.g., monetize claims). Based upon feedback from our community, today we’re introducing an appeals process that gives eligible users a new choice when dealing with a rejected dispute. When the user files an appeal, a content owner has two options: release the claim or file a formal DMCA notification.

Smarter Detection of Unintentional Claims
Content owners have uploaded more than ten million reference files to the Content ID system. At that scale, mistakes can and do happen. To address this, we’ve improved the algorithms that identify potentially invalid claims. We stop these claims from automatically affecting user videos and place them in a queue to be manually reviewed by the content owner. This process prevents disputes that arise when content not owned by a partner inadvertently turns up in a reference file.

Smarter claim detection minimizes unintentional mistakes. Of course, we take action in rare cases of intentional misuse, up to and including terminating Content ID access.

Improved Matching Quality
At the heart of Content ID is the matching technology that identifies partners’ content among all the videos on YouTube. Earlier this year we introduced a significant improvement to how the matching happens. We continue to work on ways to make the matching more precise through better algorithms and a more comprehensive reference library.

There is still a lot of work ahead of us, but we believe that these are significant steps forward in our efforts to keep YouTube a vibrant place where the rights of both content owners and users are protected and everyone can control their original content and make money from it - money which can be put towards the production of more great content.

For now, keep on watching, upload a video or two and please, please keep the feedback coming.

Thabet Alfishawi, Rights Management Product Manager, recently watched/danced to "Psy - Gangnam Style"

Introducing a new YouTube app for your iPhone and iPod touch

For all you diehard YouTube fans out there who can’t get enough YouTube on your mobile, we’ve got some great news: starting today, you can download the official YouTube app for iPhone and iPod touch from the App Store, bringing you more of the videos you love and more ways to share them with the people you care about.

The new app is built by YouTube engineers, to give our iPhone and iPod touch users the best mobile experience. Here’s what you’ll find:

Tens of thousands more videos: Watch official music videos like Taylor’s latest hit.

New YouTube channel guide: Swipe your finger from the left edge of the screen to reveal a guide with your subscribed channels on YouTube, giving you instant access to everything from Alli Sports to YOMYOMF.

Find awesome videos faster: Get to videos like “Gangnam Style” faster with new search tools that give suggestions while you type, and let you sort through videos or channels. Flip through related videos, comments and more info, all while watching a video.

More ways to share with the people you love: Share that incredible video you found on YouTube on Google+, Facebook or text message in the app, as well as from Twitter and email.

There’s even more to explore with the new YouTube app for iPhone and iPod touch, available for download from the App Store today. We’re working on an optimized version of the YouTube app for iPad in the coming months, and stay tuned for more details.

You’ve already shown us you love YouTube on mobile—to the tune of 1 billion mobile views a day—so we can’t wait to see what you think about this new experience.

Andrey Doronichev, head of YouTube mobile, recently watched “One-Shot // Goodbye, beloved sister.”

How November Will Be Won: By the Numbers

Did you know that 1/3 of people who see a campaign ad on YouTube have not seen it on TV? We recently shared this on our Politics & Elections Blog. You can read an example of the types of things we talk about on that blog below. For more information about marketing a campaign on YouTube visit our YouTube for politicians website.


Earlier this year, we introduced “Four Screens to Victory”, a framework for political campaigns that outlined how Google can help make the web work for candidates and issues groups up and down the ballot. With these digital platforms, campaigns can build their organizations, define the issues, persuade the electorate and - importantly - get the vote out and win the moment that matters in November on Election Day.

Access to political information no longer comes from one place - or one screen. In just the four years since the last presidential election, the continued growth of the web and the proliferation of mobile devices has radically transformed when, where, and how voters access political information.

The numbers are in, and savvy political campaigns need to take notice. The rules of reaching voters have changed and new approaches are warranted because:

• More than 80% of eligible voters are online
• Similarly, 83% of mobile phone owners are registered voters
• 1 out of every 3 likely voters in November say that they didn’t watch tv in the past week
• Voters are spending more media time on their mobile devices than newspapers & magazines combined

(Click the infographic below to get a larger version)

If you’re as inspired as we are by some of the data and the implications on your own political campaign, check out the “Four Screens to Victory” site to spark some ideas of your own and see how you can make the web work for your campaign.

David Kaufman, Google Politics & Elections Team, recently watched "i like ike"

Google Video content moving to YouTube

Later this summer, all remaining hosted video on Google Video will be moved to YouTube. Google Video stopped taking uploads in May 2009 and now we’re moving the remaining hosted content to YouTube as private videos. Google Video users can rest assured that you won’t be losing any of your content as it will be fully available on YouTube, and you can choose to make those videos public on YouTube if you’d like.

If you would prefer to migrate, delete or download your content yourself, you can do so by visiting the Google Video status page prior to August 20, 2012. After the videos have been moved, you can access all of your videos by visiting the YouTube Video Manager. By default they’ll all be set to private, and you can publish them publicly to your channel at any time. If you haven’t published on YouTube in a while, check out our latest channel designs and more in the YouTube Creator Playbook.

As we said nearly three years ago, the Google Video team is now focused on tackling the challenge of video search. We want to thank the millions of people around the world who have taken the time to create and share videos on Google Video, and we hope that you will continue to share your videos on YouTube.

The YouTube and Google Video Teams

Choosing how you’re seen on YouTube

Maybe you’ve outgrown that username cutepuppies99, which seemed like such a good idea at the time. Or perhaps your friends are missing out on your mad origami skills, because they don’t know you are the genius behind origamiboy1981.

Starting today we’re giving you the ability to change how you appear on YouTube, with the option to use your Google+ profile on your YouTube channel. One Google-wide identity was something that proved popular with new YouTube users when we began offering it in March, so we are now extending it to existing users.

This is your identity, so you’re in the driver’s seat. First off, your name. If you are currently YouTube user joeysam87, you can now appear as Joey Samson, the full name from your Google+ profile (with an actual space in the middle!), along with any photo you uploaded:

Next step, your past activity. Maybe you posted a few things way back (all those “I love you Biebs!!” comments?) that you’d rather not associate with publicly. By clicking “Review my content,” you can see every video, comment or playlist you’ve ever posted, and decide whether you want it associated with your full name before making the change:

This will give you more options for how your videos are seen and discovered on YouTube. However, we realize that using your full name isn’t for everyone. Maybe people know you by your YouTube username. Perhaps you don’t want your name publicly associated with your channel. To continue using your YouTube username, just click “I don’t want to use my full name” when you see the prompt. Stay tuned for more ways to use this username in other Google products and services in coming months.

For many YouTube users with existing Google+ profiles, you’ll start seeing this option the next time you upload or comment on YouTube. For partners, brands and organizations, you won’t see this just yet. This will first be available in the US, with plans to make this available internationally soon. For more information, check out our help center.

John Fisher, Software Engineer, recently watched “Dogtown Days - Gerry Saint”

It's YouTube's 7th birthday... and you’ve outdone yourselves, again

In May 2005 we first shared YouTube with the world. Seven years later, you’re the ones doing the sharing! We’re so honored that you’ve used YouTube to share how-to tips, political moments, home videos, comedy, music, and so much more.

Last year to celebrate our birthday, we wrote you, the YouTube Community, a thank you note for making our first 6 years so special. And on that birthday you gave us a great present by reaching a record rate of 48 hours of video uploaded to the site every minute. Well Community, this year, on our 7th birthday, you’ve outdone yourselves once again.

Today 72 hours of video are uploaded to the site every minute. Like many 7 year olds around the world, we’re growing up so fast! In other words, every single minute you now upload three whole days worth of video instead of two. That's 61 Royal Wedding Ceremonies, 841 Bad Romances, and 1,194 Nyan Cats.

We’ve come along way in the past 7 years. What started as a handful of videos shared among friends has transformed into a global platform delivering the next generation of channels to anyone, anywhere, and on any device. This last year was especially big for us. We helped bring more great channels to YouTube and we redesigned the site, making it easier for you to discover, watch and subscribe to the videos you love. And all 800 million of you all over the world have shown us we’re on the right track by increasing subscriptions 50% and watching over 3 billion hours a month.

Behind the tens of millions of channels on YouTube featuring talented filmmakers, home videos, skateboarding tricks, music, and car enthusiasts there has always been one consistent voice: you. Throughout our seven years you’ve made the YouTube community what it is. Thank you!



The YouTube Team, recently watched “"How to" throw the PERFECT *Princess Birthday Party*”

You asked for it! Here are your 16 Next Vloggers...

Since launching, YouTube Next Creator has helped chefs cook up better videos, trainers get more people into shape and non-profits extend the reach of their causes. So figuring out which category to tackle, well, next, was a bit of a challenge. Rather than deciding ourselves, we asked you to make the tough decision for us. With a resounding cry, you told us, “BRING US NEXT VLOGGER!”

Not only is vlogging one of the most popular forms of expression on YouTube, but selecting Next Vlogger also resulted in more applications than we’ve received for any previous Next Creator program. Bravo! Although, that still left us with some tough decisions...

After much debate and many sleepless nights, we’re excited to introduce you to the 16 Next Vloggers:




From sports recaps to music parodies, book reviews to space lions, gaming tips to Smurf collecting, advice and self-empowerment to Pokemon mastery, and even some stuff that can’t be categorized, these vloggers--like the art of vlogging--literally touch on every content category.

Fun bunch, huh? In total, they’ve racked up more than 125 million views. Not a shabby start, but like most YouTube creators, they’re eager to reach even more people. To help them get there, the Next Vloggers will participate in three months of trainings via Google+ Hangouts, including mentoring from top YouTube vloggers and content creators, iJustine and Natalie Tran from communitychannel, and receive $5,000 worth of video equipment and $10,000 worth of promotion on and off YouTube. Subscribe to their channels to follow them on their journey over the next few months and beyond.

Not a vlogger but still want to gain some skills to help you go from zero to hero...views? You’re in luck because we’re kicking off some rad YouTube Creator Workshops that cover a wide range of topics from “Introduction to Cinematography” to “Improving Your Channel with YouTube Analytics.” You can check out the YouTube Creator Events site to see the calendar of workshops that you can attend via Google+ Hangouts on Air from the YouTube Creators page.

Vlog on!

Austin Lau & Bing Chen, Global YouTube Creator program managers, recently watched “YouTube's Next Vlogger!”.

Do You Have What it Takes to be the ‘Next’ great YouTube Vlogger?

Vlogging, or video blogging, videos are some of the most popular on YouTube. And rightfully so--they’re one of the few types of videos that literally anyone can create: all you have to do is sit in front of camera, share words of wisdom (okay, wisdom not always required), and upload the video. From accounts of political struggle in the Middle East to fan reactions of newly-released music videos to testaments of personal discovery, the intimate act of vlogging can take many shapes and resonate with audiences around the world.

A few weeks ago, we asked YouTube creators what form of content we should tackle as part of our Next Creator program, a development initiative to help promising creators find their voices, improve their skills, and build their audiences. You resoundingly responded with calls for YouTube Next Vlogger.

Starting today through April 18, applications will be open for sixteen promising vloggers to take part in three months of intimate educational workshops held on Google+ Hangouts. Each vlogger will receive $5,000 worth of video equipment and more than $10,000 worth of promotion on and off YouTube. Participants will also receive mentoring from industry experts, such as iJustine, one of the most successful vloggers and content creators on YouTube!

YouTube creators from Australia, Canada, India, Ireland, New Zealand, South Africa, the United Kingdom and the United States are eligible. If previous Next Creator participants are any indication, the Next Vloggers will be an incredibly talented and engaging group. We can’t wait to introduce them to you on April 30, but they need to apply first!

Vlog on!

Austin Lau & Bing Chen, Global YouTube Creator Program Managers, recently watched The Dominic Show’s “Dating Tips: Break Ups”

YouTube now local in Chile through YouTube.cl

Latin America is a melting pot, full of talented and witty people, and Chile is no exception. Traditionally known as a country of poets and wine, Chile is also home to many people coming to YouTube to entertain and be entertained. For that and so many other reasons, we’re very excited that now Chile joins the nations with a local version of YouTube.

Chile joins the group of 40 countries around the world with a local version of YouTube, the fifth in Latin America with Argentina, Brazil, Mexico and Colombia.

Having a hometown version of the site makes finding and sharing local channels easier through charts and trending videos, and it also makes discovering new videos more relevant for Chileans on the local version. It also gives more visibility to local channels as Chileans subscribe and favorite new videos.

Because of its geography, Chile has varied cultures and customs, and we hope you enjoy seeing how they connect through YouTube. Some examples we’ve seen already are the work of Puntaje Nacional, a channel that prepares students to get into college, or the ironic humor of Soy Germán.

We’re looking forward to see the rich content that will be discovered and shared through YouTube Chile, and hope you enjoy it too. We’ll soon see how YouTube Chile takes flavor and color, like its world-renowned wines the local team is celebrating with right now!

Alejandra Bonati, communications and public affairs manager, Google Chile, recently watched “Aumento de nivel del río San Jose en costanera de Arica.”