Get The Competitive Edge: Why Analyzing Your Competition Matters

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by Alexa, Analytics, Digital Marketing, Site Owners

Today every website has an on site analytics solution in place.  On site analytics give you a detailed picture of what’s happening on your own site — how many people are visiting, where they are coming from and what they are doing on your site.  This is all fine and good.  You do need this data.  However, most on site analytics services provide an over-abundance of detailed information in dozens of different reports and it can quickly become overwhelming.  What should you pay attention to?  And, what’s good enough?  Is a 36% bounce rate good or bad?  

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Rev up Your Love Life With Web Analytics

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by Analytics, Industry & Company Trends

Earlier this year, Stanford economist Dr. Paul Oyer released a fascinating new book entitled Everything I Ever Needed to Know about Economics I Learned from Online Dating.  In it, the author provides deep insights into the similarity between the various dating sites and more traditional market economies. Oyer proceeds to enumerate ways in which concepts like game theory and signaling strategies play out in these online social pairing environments. The inevitable thing is that the likelihood of successfully pairing with a person you find truly desirable depends a great deal on supply and demand.

Oyer stresses the need to participate in a “thick market,” that is a market where the population of those comprising a suitable demographic with ideal characteristics for you is as great as possible. So how can web analytics help you meet the person of your dreams?

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Welcome to Alexa’s Blog!

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by Alexa

We are very excited to launch our brand new Alexa blog. Our goal is to use this space to connect with current and prospective customers, offering you insights into how best to leverage our data and showcase customer success stories.   For example, ever wondered why it is so important for you to compare your site to the competition? Check out our blog post on Getting the Competitive Edge written by our Head of Product. And just to prove that data analytics can have a positive impact on your life beyond just measuring your site’s traffic and visitors, read our post on how analytics can Rev Up Your Love Life!

While Alexa is a company with a rich, 20-year history in data analytics, this is a particularly exciting and special time for us. Based on your customer feedback, we recently completely redesigned our website, offering a more streamlined and straightforward user experience. In addition, you no longer need to be a site owner to subscribe to our Alexa Pro services allowing more digital marketers and content publishers to take advantage of all we have to offer.

One thing, however, hasn’t changed and that is our focus and commitment to our customers.  Alexa is a small, but mighty team and I know that everyone here is motivated to help our customers solve their business challenges and give them the insights they need to be successful. Our website relaunch is just the beginning, and we will be launching additional services and features in the near future. We look forward to hearing your feedback as we continue to grow and expand so please don’t be shy!   This is only the beginning.