Advertise on Facebook
Over 1 billion people. We’ll help you reach the right ones.
![](https://web.archive.org./web/20140514024240im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-prn1/t39.2365-6/851563_145256289011262_1040626336_n.png)
1. Build a Facebook Page
- Add a unique cover photo and use your logo as a profile picture
- Create a post so when people visit your Page they see recent activity
- Make sure to like your Page and share it with your friends
![](https://web.archive.org./web/20140514024240im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-prn1/t39.2365-6/851559_391188047649284_347532008_n.png)
2. Connect to your fans with ads
- Create multiple ads to help build an audience for your Page
- Use the targeting options to show your ads to only the people you want reach
- See which versions of your ads work best
![](https://web.archive.org./web/20140514024240im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-prn1/t39.2365-6/851583_201657599989444_2046556483_n.png)
3. Engage your fans with great content on your Page
- Add a new post to your Page at least once a week
- Pin your most important posts to the top of your Page
- Ask questions, share exclusive news and respond to people when they post or comment on your Page
![](https://web.archive.org./web/20140514024240im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-prn1/t39.2365-6/851580_592653390766020_788624936_n.png)
4. Influence the friends of your fans
- Encourage check-ins, participation in events or create an offer to encourage more activity on your Page
- When people interact with the content on your Page, their friends are eligible to see the activity
- When people do things such as like, comment or check-in to your Page, you can promote those activities to their friends