Careers at Facebook
Data & AnalyticsMeasurement Lead
Buenos Aires, ArgentinaFacebook was built to help people connect and share, and over the last decade our tools have played a critical part in changing how people around the world communicate with one another. With over a billion people using the service and more than fifty offices around the globe, a career at Facebook offers countless ways to make an impact in a fast growing organization.
As Facebook builds its advertising business in Latin America, a key focus is ensuring advertisers can measure their return on investment from spend on Facebook and compare the effectiveness of Facebook ads to other media channels. The LATAM Monetization Analytics team is seeking an experienced market research professional to partner with advertisers in the region to understand their consumers on Facebook and the effectiveness of their ad spend. The ideal candidate will have strong communication skills, the desire to get out on the front lines of advertising, and a passion for generating data-based insights. This role will challenge the candidate to not only provide strategic direction to major advertisers on their measurement efforts, but also to undertake original audience research, work deeply with the external research industry, and develop strategic insights into marketing on the Facebook platform. Applicants should be comfortable in a client-facing role, quantitatively oriented with experience in analyzing large datasets, focused on results, and self-motivated. This is a full time position based in our Buenos Aires, Argentina office.
Responsibilities
- Work closely with advertisers to develop research (via campaign level measurement plans) to understand the relative impact of different marketing strategies on Facebook
- Conduct in-depth custom market research studies and advertising effectiveness studies for advertisers, leveraging internal survey and data analysis tools
- Lead client conversations and influences client measurement thinking
- Serve as the day-to-day contact for key strategic advertiser relationships as they pertain to measurement
Requirements
- 5+ years of relevant experience, media/marketing measurement or analytics experience and general love of data and numbers
- Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
- Solid understanding of online advertising and familiarity with brand advertising and marketing frameworks, including ad effectiveness measurement techniques
- Excellent communication and client-interaction skills are essential
- Strong quantitative background with strong Excel and SQL skills and the curiosity and persistence to work with large databases
- Statistical analysis experience valuable, including but not limited to experimental design
- Management consulting, agency, or sales experiences are highly valuable
- Fluency in written and conversational English and Spanish also preferred
Apply now
Please limit to 3 applications.
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