Television
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/TV-AGT_1384824214.jpg)
NBC’s America’s Got Talent asks fans to vote via Tweet
AGT invites TV viewers to participate directly in the live show.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/TV-UnderTheDome_1384824305.jpg)
CBS' Under the Dome cast live-tweets the premiere
CBS launches new show with a successful Twitter strategy.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/TV-Discovery_1384824346.jpg)
Daredevil Nik Wallenda takes over Twitter
Without a net: How a TV show built social buzz for a daring stunt.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/TV-TrueBlood_1384824376.jpg)
HBO's True Blood organized a conversation with a hashtag
How the cast shared photos and promoted a hashtag to boost fan engagement.
Government
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Gov-NTSB_1384824428.jpg)
NTSB: Live-tweeting a breaking news event
The National Transportation Safety Board updates the public during a crisis.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Gov-USNavyShootingss_1384824513.jpg)
U.S. Navy tweets updates during breaking news
How the Navy kept the facts straight during the Navy Yard shooting.
Sports
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/KC_header_1386784442.jpg)
@KCChiefs’ Twitter campaign reaches decibel levels
How @KCChiefs used Twitter to fuel their record-breaking Arrowhead Stadium roar.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Federer_Header_1386806695.jpg)
@rogerfederer serves up questions for fans
Roger Federer aces impromptu Q&A, asking fans questions with #AskedRF.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Sports-Kobe_1384967496.png)
Kobe Bryant live-tweets a re-run of his 81-point game
Fans used #countonkobe to join the Lakers superstar’s conversation.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Sports-49ers_1384824547.jpg)
Marisa Miller and Andre Iguodala take over @49ers
The model and NBA star live-tweet from @49ers and increase engagement.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Sports-PhilJackson_1384824573.jpg)
Phil Jackson tweets the Final Four
Legendary coach drives the conversation around college basketball’s biggest event.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Sports-SCTop10_1384824596.jpg)
SportsCenter: Hitting a home run with hashtags
ESPN’s flagship show asks viewers to contribute highlights on Twitter.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Sports-MLBAllStar_1384824642.jpg)
Twitter is all the rage at MLB All-Star Game
Fans vote as MLB and its players live-tweet during the All-Star Game.
News
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/DonGMA_1386798269.jpg)
@GMA creates social frenzy over @onedirection concert
GMA drove conversation around a live concert with a flurry of Tweets and videos.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/News-BostonGlobe_1384824695.jpg)
The Boston Globe uses Twitter during a crisis
The Globe kept the public informed and found new tips through Twitter.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/News-Blackfish_1384909555.png)
CNN’s Blackfish dominates the Twitter conversation
Activists, celebrities and others swarm to Twitter over orca documentary on CNN.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/News-DearCongress_1384824773.jpg)
TODAY sparks a dialogue with #DearCongress
How @TODAYshow engaged viewers in the government shutdown debate.
Music
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Music-Pitbull_1395442913.jpg)
Pitbull tweets a day in the life leading up to #Pitbowl
Rapper uses Twitter to “Feel this moment” with his fans.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Music-AliciaKeys_1384824893.jpg)
Alicia Keys connects with fans with #AliciaDedicates
The singer-songwriter uses Twitter to dedicate songs to fans on her tour.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Music-DepecheMode_1384824932.jpg)
Depeche Mode uses Vine to interact with fans
How the band documented its tour in six-second increments.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Music-Derulo_1384824982.jpg)
Jason Derulo posts Vine videos at Good Morning America
Musician uses Vine to give fans a virtual backstage pass to a big show.
Nonprofits
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/NonProfits-CharityWater_1384825041.jpg)
Raise awareness for charity: water
How a charity uses Twitter in creative ways to build a huge following.
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/NonProfits-RoomToRead_1384825072.jpg)
Room to Read advocates for global literacy
Twitter helps a nonprofit promote education in developing countries.
Faith
![](https://web.archive.org./web/20140419135826im_/https://g.twimg.com/media/media/case-study/hero/Faith-PopeInRio_1384825097.jpg)
Pope Francis takes his followers around the world
The Pope uses Twitter to connect with remote followers.