The Twitter Media Blog

Tracking cool, meaningful uses of Twitter in TV, music, sports, government, journalism and more

Breaking down Johnny Quinn’s door-breaking Tweet

Friday, February 14, 2014 | By Lauren Fraser (@lfraser), Sports Partnerships [16:29 UTC]
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Assessing the American bobsledder’s noteworthy photo.Read more…

How Olympic athletes are engaging fans on Twitter

Thursday, February 13, 2014 | By Lauren Fraser (@lfraser), Sports Partnerships [19:07 UTC]
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Informal polls, selfies and behind-the-scenes photos connect athletes in Sochi with fans around the world.Read more…

Walking Dead star hosts Q&A before show’s return

Wednesday, February 12, 2014 | By Liz Myers (@thisbeliz), TV Partner Manager [17:00 UTC]
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Norman Reedus answers fan questions and builds buzz for the AMC show.Read more…

Twitter votes for Super Bowl light up the Empire State Building

Thursday, February 6, 2014 | By Jonathan Kuperberg (@JonathanKupe), Twitter Media Team [23:06 UTC]
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#WhosGonnaWin campaign let fans vote to illuminate the landmark in their team’s colors.Read more…

@ESPN gives fans Super Bowl Media Day with Mega-Chat Q&As

Thursday, February 6, 2014 | By Jonathan Kuperberg (@JonathanKupe), Twitter Media Team [17:00 UTC]
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Football fans enjoyed a unique opportunity to quiz NFL players ahead of the Super Bowl via ESPN’s Media Day Mega-Chat.Read more…

Assessing @HillaryClinton’s viral Super Bowl Tweet

Wednesday, February 5, 2014 | By Bridget Coyne (@bcoyne), Partnerships, Government & Politics Team [23:35 UTC]
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Hillary Clinton tweeted outside her usual sphere and saw massive engagement.Read more…

#SB48: 25.3 million Tweets, 1.8 billion impressions, according to NTTR

Monday, February 3, 2014 | By Simon Rogers (@smfrogers), Data Editor [21:37 UTC]
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Last night, the 48th Super Bowl generated 25.3 million Tweets in the U.S. according to the Nielsen Twitter TV Ratings (NTTR) from Nielsen SocialGuide (@Social_Guide).

The 25.3 million Tweets were seen by 15.3 million people, according to Nielsen SocialGuide, and had 1.84 billion impressions. Those Tweets were sent by 5.6 million authors.Read more…

Vine equals spin room for State of the Union

Friday, January 31, 2014 | By Sean Evins (@Evins), Partner Manager, Government & Politics [19:41 UTC]
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Congressional reps respond to the speech via six-second Vine videos.Read more…

@Cinemax tweets special footage during #Banshee premiere

Thursday, January 30, 2014 | By Jonathan Kuperberg (@JonathanKupe), Twitter Media Team [16:59 UTC]
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@Cinemax sends a Tweet with a key scene’s origins during episode.Read more…

#SOTU 2014: 2 million Tweets, 255 million impressions, according to NTTR

Wednesday, January 29, 2014 | By Simon Rogers (@smfrogers), Data Editor [20:32 UTC]

Last night, the State of the Union speech generated 2 million Tweets in the U.S. according to the Nielsen Twitter TV Ratings (NTTR) from Nielsen SocialGuide (@Social_Guide).

The 2 million Tweets were seen by 8.8 million people, according to Nielsen SocialGuide, and had 255 million impressions. Those Tweets were sent by 567,841 authors.Read more…

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