Sports
@KCChiefs’ Twitter campaign reaches decibel levels
How @KCChiefs used Twitter to fuel their record-breaking Arrowhead Stadium roar.
@MichaelPhelps takes over the @Ravens account
The decorated Olympian live-tweets from @Ravens during a December game.
@NFL holds real-time Twitter #MockDraft
The NFL used Twitter to integrate #NFLMockDraft into its programming.
@rogerfederer serves up questions for fans
Roger Federer aces impromptu Q&A, asking fans questions with #AskedRF.
Kobe Bryant live-tweets a re-run of his 81-point game
Fans used #countonkobe to join the Lakers superstar’s conversation.
Marisa Miller and Andre Iguodala take over @49ers
The model and NBA star live-tweet from @49ers and increase engagement.
Phil Jackson tweets the Final Four
Legendary coach drives the conversation around college basketball’s biggest event.
SportsCenter: Hitting a home run with hashtags
ESPN’s flagship show asks viewers to contribute highlights on Twitter.
Team USA holds digital sendoff event on Twitter
Olympians interact with fans and answer their questions.
Twitter is all the rage at MLB All-Star Game
Fans vote as MLB and its players live-tweet during the All-Star Game.
