Best Practices

Sports
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Engage Followers

Tweeting behind-the-scenes content: Sports

Give fans a glimpse of life away from the court or playing field.
Live Tweet

Live-tweet during sporting events

Share pictures, take fans behind the scenes and use hashtags to drive the social conversation.
Engage Followers

Sports account takeover

Have players or celebrities take over an account and live-tweet a game or event.
Promote Content

Use embedded Tweets

Convey breaking reactions from readers on your site with embedded Tweets.
Promote Content

Integrate Twitter into your sports programming

Feature hashtags and Tweets on air to improve engagement, increase followers and drive tune-in.
Engage Followers

Twitter polling for sports

Ask fans to predict the winner of a game, vote for the MVP and more in Twitter polls.
Q&A

Twitter Q&A: Engage fans at big events

Plan an enhanced Q&A around your big event.
Essentials

Sports: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.
Promote Content

Using hashtags for sports

Introduce a hashtag or fine one that’s already being used, such as #TeamvsTeam for games.
Engage Followers

Managing a team account

Twitter is a valuable tool to connect with fans, announce special events, comment in real time and so much more.

Players

Essentials

Twitter for athletes

Engage with teammates and friends, talk to fans and more on Twitter.
Conversations

High-profile Twitter chat: Sports

Broaden your audience by engaging with other big-time athletes or celebrities.
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Share photos with sports fans

Provide an inside look at life as an athlete by tweeting photos.
Conversations

Interact with sports fans

Whether it’s questions, answers or comments, chatting with your fans is fun for you and them.
Live Tweet

Live-tweeting for athletes

Whether watching a different sports or at home viewing on old classic, athletes can live-tweet games.

Sports Journalists

Essentials

Twitter for sports journalists

Tips for reporting sports news on Twitter.