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For several years, Audi has focused its sponsor investments in sailing internationally, for example as title sponsor of the Audi MedCup and as partner in Kieler Woche. Stena Match Cup Sweden is one of the larger public sailing events and a great opportunity to establish the international sponsor strategy in Sweden with the World Match Racing Tour.

"Sailing is a favoured sport to many of our customers. Our engagement in Stena Match Cup Sweden gives us a possibility to strengthen Audi's presence on the west coast as well as providing a good platform to meet with our customers", said Niklas Henning, Event and Sponsor Manager, Audi Sverige.

Jan Torstenson, GM at Brandspot and the Commercial Organizer of Stena Match Cup Sweden, commented, "We are very grateful and proud that Audi has chosen to become a sponsor to Stena Match Cup Sweden. A strong brand like Audi will add great value to the regatta and their experience in sailing internationally makes a partnership very natural and developing".

The branding concept for the Audi boat in Stena Match Cup Sweden 2010 follows the same guidelines as Audi MedCup and Kieler Woche and is part of the Audi A1-launch.

2010 ISAF World Match Racing Tour Standings
(After Stage 2 of 10)

1 Mathieu Richard (FRA) French Match Racing Team 40 Points
2 Adam Minoprio (NZL) BlackMatch Racing 33 Points
3 Jesper Radich (SWE) Radich Racing Team 20 Points
- Ben Ainslie (GBR) TEAMORIGIN 20 Points
5 Paolo Cian (ITA) Team Italia 16 Points
- Torvar Mirsky (AUS) Mirsky Racing Team 16 Points
7 Francesco Bruni (ITA) Azzurra 15 Points
8 Ian Williams (GBR) Team GAC Pindar 10 Points
- Sebastian Col (FRA) ALL 4 ONE 10 Points