Big Data: how business uses information about us Gold mine or minefield? An unprecedented surge of data creates new opportunities for companies and changes the way they do business. This ebook explains what "big data" is, the uses to which business puts this information, and the rewards and risks it holds for society and business in future. Based on a series of articles published by the Financial Times, a leading global business newspaper and website, the ebook also picks apart some of the larger claims made for big data, one of the most over-used buzzwords in the boardroom today.