Television
NBC’s America’s Got Talent asks fans to vote via Tweet
AGT invites TV viewers to participate directly in the live show.
CBS' Under the Dome cast live-tweets the premiere
CBS launches new show with a successful Twitter strategy.
Daredevil Nik Wallenda takes over Twitter
Without a net: How a TV show built social buzz for a daring stunt.
HBO's True Blood organized a conversation with a hashtag
How the cast shared photos and promoted a hashtag to boost fan engagement.
Government
NTSB: Live-tweeting a breaking news event
The National Transportation Safety Board updates the public during a crisis.
U.S. Navy tweets updates during breaking news
How the Navy kept the facts straight during the Navy Yard shooting.
Sports
@KCChiefs’ Twitter campaign reaches decibel levels
How @KCChiefs used Twitter to fuel their record-breaking Arrowhead Stadium roar.
@rogerfederer serves up questions for fans
Roger Federer aces impromptu Q&A, asking fans questions with #AskedRF.
Kobe Bryant live-tweets a re-run of his 81-point game
Fans used #countonkobe to join the Lakers superstar’s conversation.
Marisa Miller and Andre Iguodala take over @49ers
The model and NBA star live-tweet from @49ers and increase engagement.
Phil Jackson tweets the Final Four
Legendary coach drives the conversation around college basketball’s biggest event.
SportsCenter: Hitting a home run with hashtags
ESPN’s flagship show asks viewers to contribute highlights on Twitter.
Twitter is all the rage at MLB All-Star Game
Fans vote as MLB and its players live-tweet during the All-Star Game.
News
@GMA creates social frenzy over @onedirection concert
GMA drove conversation around a live concert with a flurry of Tweets and videos.
The Boston Globe uses Twitter during a crisis
The Globe kept the public informed and found new tips through Twitter.
CNN’s Blackfish dominates the Twitter conversation
Activists, celebrities and others swarm to Twitter over orca documentary on CNN.
TODAY sparks a dialogue with #DearCongress
How @TODAYshow engaged viewers in the government shutdown debate.
Music
Pitbull tweets a day in the life leading up to #Pitbowl
Rapper uses Twitter to “Feel this moment” with his fans.
Alicia Keys connects with fans with #AliciaDedicates
The singer-songwriter uses Twitter to dedicate songs to fans on her tour.
Depeche Mode uses Vine to interact with fans
How the band documented its tour in six-second increments.
Jason Derulo posts Vine videos at Good Morning America
Musician uses Vine to give fans a virtual backstage pass to a big show.
Nonprofits
Raise awareness for charity: water
How a charity uses Twitter in creative ways to build a huge following.
Room to Read advocates for global literacy
Twitter helps a nonprofit promote education in developing countries.
Faith
Pope Francis takes his followers around the world
The Pope uses Twitter to connect with remote followers.