Every day, people who own small and medium-sized businesses (SMBs) ask us how Twitter can help them. Because they’re often strapped for time and resources, they want proof that their efforts on Twitter can lead to real business results. To help understand the value of Twitter for SMBs, we asked global research firm Market Probe International to survey 500 people over age 18, across several verticals in the US and UK, who currently follow SMBs on Twitter.Read more…

The hashtag (#) has become one of the most valuable assets in any modern marketing campaign. The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven’t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results.

To help you make the right decisions when it comes to hashtags we’ve created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign.Read more…

Twitter was designed for the mobile phone from the very start, so naturally many of us access it when we are on the move, and increasingly, when we travel, as this infographic highlights.

The infographic is based on new research looking at how British Twitter users use the platform when they travel. It reveals that three quarters of Britons keep tweeting when on holiday, and that as many as 59% access Twitter at least once a day.Read more…

Even in our increasingly online world, the vast majority of retail sales still happen offline — according to U.S. Census Bureau research, more than 94 percent of retail activity still happens in the physical world. This presents an interesting challenge when trying to measure the impact of marketers’ online advertising.Read more…