Twitter connects businesses with customers to drive meaningful conversations. But how does a business or brand then turn those conversations into site visits, leads and, ultimately, revenue?
I work with advertisers who want to drive these kinds of results with their Twitter advertising campaigns. To help them frame their efforts, I like to offer a familiar context for marketers: the demand generation funnel. For each stage of the funnel, you can apply a corresponding Twitter action, from awareness to conversion.Read more…