The Twitter Advertising Blog

Holiday shopping has become a competitive sport for many Americans. Last month, a new study detailed the increasing influence Twitter has on these shoppers. With two of the season’s biggest shopping days just weeks away, we partnered with DB5 to give marketers more specific insights into the minds of Black Friday and Cyber Monday shoppers.Read more…

Suzy Deering (@SMD4Dogs) is a marketing communications pro with 21 years of expertise across television, newspapers, magazines, billboards and digital media. As CEO of Moxie, she combines the power of television and Twitter to score for long-time clients like Verizon. We talked with her about recent wins and her big “aha” moment about Twitter.Read more…

Twitter connects businesses with customers to drive meaningful conversations. But how does a business or brand then turn those conversations into site visits, leads and, ultimately, revenue?

I work with advertisers who want to drive these kinds of results with their Twitter advertising campaigns. To help them frame their efforts, I like to offer a familiar context for marketers: the demand generation funnel. For each stage of the funnel, you can apply a corresponding Twitter action, from awareness to conversion.Read more…

Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.

With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.Read more…