Posts from Advertising on topicannouncements

We’re excited to announce that we’ve agreed to acquire MoPub, a mobile-focused advertising exchange. MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product. You can learn more about them on their site, along with their blog post about this announcement.Read more…

When we built our self-service ad platform last March, our goal was to create an experience that would be powerful and also extremely easy for anybody to use.Read more…

Since Twitter is such a dynamic new platform, marketers have a lot of questions. How do I connect with the right audience? How do I do that real-time marketing thing? How do I make 140 characters sing?

For the answer to these questions and more, we welcome you to visit our redesigned go-to resource for businesses: business.twitter.com.

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Need comprehensive tools to measure the success of your marketing campaigns on Twitter? Wondering how to determine the best content to tweet to drive the most engagement? Looking for a monitoring solution that alerts you to every one of your brand mentions in real time?Read more…

Starting today, you’ll notice we’ve updated the design of Twitter’s little blue bird. From now on, this new bird will be the universally recognizable symbol of Twitter. There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.

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Since our beginning, Twitter has been committed to giving back through community involvement and social responsibility. When we launched our advertising platform in April 2010 with Promoted Tweets, we started with just six advertisers — and two charities. Since then we’ve offered 501(c)(3) non-profits a way to participate through an ongoing pro-bono program that grants them Promoted Tweets and Promoted Accounts. To date, more than 50 organizations worldwide have received pro-bono ads amounting to over $300,000 worth of donated advertising on our platform.Read more…