Today, @Comcast and @NBCUniversal are announcing a partnership with Twitter that lets users tune in to a TV show directly from a Tweet. Comcast will give Xfinity TV customers the ability to do several things such as change the channel, set the DVR and play a show On Demand, directly from an expanded Tweet. Called See It, the feature will debut with NBCUniversal offerings including The Voice and Sunday Night Football.Read more…

Twitter and TV go hand in hand, and people love to tweet the big lines while watching their favourite programmes. In fact, the current Tweets Per Second (TPS) record was set when an important line was delivered during a Japanese TV show, Castle in the Sky.Read more…

What happens when you mix the finale of one of TV’s most acclaimed shows with the live, public, conversational nature of Twitter? A reaction that generates 1.24 million Tweets and 10.3 million viewers. Last night’s Breaking Bad finale broke records for both its viewership and its Twitter activity, as fans took to Twitter to experience the finale with each other and alongside the stars of the show.Read more…