The Twitter Media Blog

Tracking cool, meaningful uses of Twitter in TV, music, sports, government, journalism and more

Results from Media forAugust 2013

Reporting on Dr. King's dream in 2013

Thursday, August 29, 2013 | By Simon Rogers (@smfrogers), Data Editor [21:58 UTC]
Topics:
Presidents, civil rights leaders and citizens joined together today to mark the 50th anniversary of Reverend Dr. Martin Luther King, Jr.’s “I have a dream” speech at the 1963 March on Washington. See how news organizations told that story on Twitter.Read more…

The @49ers get twice the takeover

Thursday, August 29, 2013 | By Lauren Fraser (@lfraser), Sports Partnerships [17:08 UTC]
Topics:
What happened when a supermodel and pro basketball player took over the @49ers Twitter account.Read more…

Pretty Little Tweeters: How the finale beat the records

Wednesday, August 28, 2013 | By Liz Myers (@thisbeliz), TV Partnerships [23:32 UTC]
Topics:
How Pretty Little Liars earned record engagement during its summer finale.Read more…

The New York Times tests a new Tweet feature

Tuesday, August 27, 2013 | By Simon Rogers (@smfrogers), Data Editor [18:52 UTC]
Topics:
The New York Times experiments with making it easy to tweet sentences within a story.Read more…

Tweeting the VMAs: The techniques that worked

Monday, August 26, 2013 | By Simon Rogers (@smfrogers), Data Editor [23:19 UTC]
Topics:
It was the TV and music event of last night, with 90% of the conversation about TV on Twitter. What did broadcasters, reporters and the stars themselves do that was new this year?Read more…

A premiere to remember

Friday, August 23, 2013 | By Sunil Singhvi (@illsun), Entertainment Partnerships, Twitter UK [16:57 UTC]
Topics:
#1DMoviePremiereRead more…

Jesse Pinkman phones a friend

Thursday, August 22, 2013 | By Simon Rogers (@smfrogers), Data editor [05:42 UTC]
Topics:
Breaking Bad’s Aaron Paul calls the first 10 people to respond to him on Twitter.Read more…

How Oprah and Lindsay added the next chapter on Twitter

Wednesday, August 21, 2013 | By Lara Cohen (@Larakate), Head of TV talent [23:16 UTC]
Topics:
An earnest back-and-forth between actress Lindsay Lohan and Oprah Winfrey on Twitter provided background for viewers to the engaging on-air interview.Read more…

New headlines feature shows stories behind the Tweet

Monday, August 19, 2013 | By Erica Anderson (@EricaAmerica), Product Marketing [16:55 UTC]
Topics:
From world news to sports, politics, and entertainment, embedded Tweets have changed the way breaking news is covered and help people around the world discover important Tweets, even outside of Twitter.Read more…

Al Roker takes viewers behind the scenes at TODAY

Monday, August 19, 2013 | By Andrew Fitzgerald (@magicandrew), Interim Head of News & Journalism Partnerships [15:36 UTC]

Well-known for giving viewers a look at the weather “in their neck of the woods,” Al Roker (@alroker) is now pulling back the curtain of The TODAY Show (@todayshow) almost exclusively through Vine videos.

Morning shows are all about the personalities behind them, and giving viewers a behind-the-scenes look at Matt, Savannah, Natalie and Al is a great way to further engagement with devoted fans.Read more…

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