Posts from The Twitter Blog on topicbrands

The game is over, the confetti has descended, and #RavensNation is celebrating their big victory. During the Sunday matchup between the @ravens and @49ers, the roar of the crowd was comprised of 24.1 million Tweets about the game and halftime show (this leaves aside the ads, about which more below).Read more…

This fall, Twitter chatter around fashion was vibrant, and one unusual suspect emerged into the center of the conversation: yogurt.Read more…

Successful small business owners intuitively know how to build meaningful relationships with their customers. They were the first to use Twitter to talk with consumers in real time, and their creativity demonstrated Twitter’s potential as a marketing platform.Read more…

At the end of the Super Bowl last weekend, we launched Twitter’s first-ever Ad Scrimmage competition. For a week following the game, Twitter users headed to adscrimmage.twitter.com for a chance to view and vote via Tweet for their favorite Super Bowl ads. And today, the results are in! Congratulations to Samsung’s #votefornote campaign.Read more…