It’s the final night of the #GOP2012 convention and it was a blockbuster ending in terms of the conversation on Twitter. Tonight, the total number of Tweets sent about the Republican National Convention hit four million soon after the end of Governor Romney’s speech — nearly doubling the total count before today.Read more…

While we’re here in Tampa, we’ve been talking to journalists, candidates, political pundits and others about the way Twitter has influenced the election and their work. Today, we’re talking with Ben Smith, Editor-in-Chief of BuzzFeed.com. @BuzzFeedBen and his team are among the most-followed political reporters on Twitter. Their groundbreaking approach to Twitter for election coverage is as worthy of buzz as the campaigns themselves.Read more…

Twitter brings you closer: Closer to people, to world events, to professional athletes, musicians, laureates, and world leaders — whatever your interests are. Our advertising products use this real-time interest graph to deliver relevant Promoted Tweets and Promoted Accounts to our over 140 million monthly active users. As a marketer, you’ve been able to extend reach and amplify messages by targeting users who share interests with your current followers.Read more…

Tonight delegates from across the country gathered in the Tampa Bay Times Forum for the second night of speeches at the Republican National Convention. The headliner was Rep. Paul Ryan, who was officially nominated to become the Vice Presidential nominee. Ryan excited the crowd and got people talking on Twitter… In fact, Tweets about the #GOP2012 convention topped two million as Ryan took the stage—six times the Tweets sent about the 2008 conventions combined.Read more…