The Twitter Blog Network

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Testing live-tweeting with @MLB

Which type of live-tweeting gets you the most followers and engagement? Here’s how we answered this question for MLB.Read more…

Fall premieres: NBC got fans to tune in and #SaveBenson

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NBC used Twitter to help ignite chatter around the long-running Law and Order: SVU.Read more…

#GoodbyeBreakingBad

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What happens when you mix the finale of one of TV’s most acclaimed shows with the live, public, conversational nature of Twitter? A reaction that generates 1.24 million Tweets and 10.3 million viewers. Last night’s Breaking Bad finale broke records for both its viewership and its Twitter activity, as fans took to Twitter to experience the finale with each other and alongside the stars of the show.Read more…

Sports Illustrated’s Twitter 100

See how SI created an interactive data guide out of Twitter’s biggest sporting moments.Read more…

Emmys 2013: Twitter on TV’s biggest night

Find out how the top stories from the #Emmys were told in real time.Read more…

Visualizing Tweets around Emmy-nominated shows

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Top Emmy-nominated shows have used Twitter to increase engagement with their followers. Explore the Twitter conversation around them.Read more…

How @USNavy kept the facts straight

When the Washington Navy Yard shooting occurred yesterday, the Navy Department used Twitter to provide live updates from the scene.Read more…

Tweeting a Presidential speech

President Obama’s speech on Syria saw politicians turning to Twitter to follow and react to news in real time. See how they used it to tell their own stories.Read more…

Live-tweeting from the Whitey Bulger trial

Journalists turn to Twitter when cameras aren’t allowed in the courtroom, to provide an inside view of the action. Here’s how it worked during the Whitey Bulger trial.Read more…

How videos go viral on Twitter - Three stories

What is it that makes videos go viral? It is one of the big questions in digital marketing. While there is no single magic formula, we’ve come up with some key insights after tracking the stories behind three recent viral videos.

Our UK Research team looked at popular videos that are all very different in nature. They range from Dove’s Real Beauty campaign to the Ryan Gosling “won’t eat cereal” videos and Commander Hadfield’s ‘Space Oddity’.Read more…

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