Tone of voice can be crucial on Twitter and for brands that get it right, success can pay dividends in terms of followers and engagement, which was the experience of seven-year-old online business Arena Flowers.Read more…

In 2009, Twitter was my first entrée into social media. Since then, I’ve joined many social platforms, but Twitter is still my favorite. You never forget your first love, right? What other platform in the world offers instant global engagement and up-to-the second news quite like Twitter? Yeah, that’s what I thought. It’s 24 hours a day, 7 days a week. It’s made the world a smaller place.Read more…

We wrote recently about how brands using hashtags effectively can reap the benefits on Twitter and we published a step-by-step guide to help in this.

Dior Homme shows this to great effect with the online launch of its new advertising campaign starring ‘Twilight’ actor Robert Pattinson. It illustrates perfectly how a luxury brand can successfully use a hashtag to help steer online conversation and best brand their content for optimal results.Read more…

The Summary (in 140 characters or less)

@Maacover and @PitchAgency rescue drivers after a car accident with real-time #Twestimates on cost of repairs.Read more…

We regularly feature innovative campaigns and the creative agency teams behind them here on the Twitter Advertising blog. We encourage you to help us identify the best candidates and submit Twitter campaigns that deserve to be honored.

The Summary (in 140 characters or fewer)@CokeZero came to the rescue of distracted guys in need of Mother’s Day gifts using a real time Twitter contest.Read more…

Online fashion retailer Asos has won a Media Lion in Cannes this week for its global digital Christmas campaign. Using the #BestNightEver hashtag, the campaign helped drive more than £5m worth of sales.Read more…

One of the questions marketers often have about Twitter is how can it drive my sales? Here’s a great example of how PC giant Lenovo did just that.

@Lenovo_UK wanted to take advantage of the opportunity presented by the Gadget Show Live, which is the UK’s biggest consumer electronics show, to grow its follower base and create greater awareness of Twitter-exclusive offers.Read more…

We are thrilled to announce the launch of Twitter #CreativeFavorites, a new program to honor great creative work done by advertising agencies on Twitter.

We’ll regularly feature innovative campaigns and the creative agency teams behind them here on the Twitter Advertising blog. We encourage you to help us identify the best candidates and submit Twitter campaigns that deserve to be honored.Read more…

Since Twitter is such a dynamic new platform, marketers have a lot of questions. How do I connect with the right audience? How do I do that real-time marketing thing? How do I make 140 characters sing?

For the answer to these questions and more, we welcome you to visit our redesigned go-to resource for businesses: business.twitter.com.

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Since we launched Twitter Ads for small business in February, thousands of U.S. business owners have used Twitter advertising to quickly gain new followers, reach new customers and drive more traffic.Read more…