In May we announced the limited availability of our Lead Generation Card - a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message. After making refinements based on feedback from early adopters, we are happy to announce that Lead Generation Cards are now open to all advertisers, including small and medium businesses who advertise on Twitter.Read more…

Even in our increasingly online world, the vast majority of retail sales still happen offline — according to U.S. Census Bureau research, more than 94 percent of retail activity still happens in the physical world. This presents an interesting challenge when trying to measure the impact of marketers’ online advertising.Read more…

In May, we announced the beta release of a new product called TV ad targeting, which lets marketers continue the story of their TV advertising on Twitter. The results of the beta test reveal that the impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone. So today, we’re pleased to announce the general availability of TV ad targeting in the U.S.Read more…

In February we announced the first Twitter Ads API partnerships to make it easier and more effective for marketers to scale campaigns on Twitter.Read more…

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Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. Ninety-five percent of live TV conversation currently happens on Twitter, according to Bluefin. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.Read more…

Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.

With those goals in mind, today there’s a new addition to our suite of Twitter Cards, one which helps brands drive highly qualified leads: the Lead Generation Card.Read more…

Advertising on Twitter works well because the experience is built into the fabric of the product: a Promoted Tweet, for instance, is simply a Tweet targeted using the interest graph formed from public user signals like follows.

Until today, the content of Tweets has only been one factor among many in shaping the interest graph. Today, it becomes a first-class citizen. We’re excited to roll out the newest feature on our ad platform, keyword targeting in timelines, available today in all languages and markets where Twitter Ads are supportedRead more…

When we created our self-service platform for Twitter Ads, we focused on crafting an experience that would be powerful but also insanely simple for any business to use, from your local bakery to larger enterprises using multiple marketing channels.Read more…

Today, we’re excited to share some changes we’ve made to the Twitter Ads center. Based on feedback from our advertisers, we’ve created a revamped experience that improves campaign reporting, provides more visibility into campaign performance, analytics and spend, and also makes it easier to manage campaigns in real time.

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