Stacy Minero is part anthropologist, part magician and all trailblazer. As Mindshare’s head of content marketing, she uncovers what consumers need and transforms those insights into campaigns that go beyond traditional advertising. We asked Stacy to share her perspective on the ever-evolving ecosystem of content: the top challenges, the winners and the future.Read more…

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last. And armed with the knowledge of what works and doesn’t work for some of the world’s top brands, best practices soon surface with exceptional clarity.

Here are three of my favorite lessons:

1. Microcontent is a new kind of creative.Read more…

What do a Beetle and a shark have in common? This summer, both sparked quite a frenzy on Twitter.

In August, Discovery’s Shark Week snapped up record ratings, triggering a tidal wave of Tweets. As a sponsor of #SharkWeek, Volkswagen USA dove into those live in-the-moment conversations with bite-sized Vine videos and even a charitable tie-in.Read more…

In 2009, Twitter was my first entrée into social media. Since then, I’ve joined many social platforms, but Twitter is still my favorite. You never forget your first love, right? What other platform in the world offers instant global engagement and up-to-the second news quite like Twitter? Yeah, that’s what I thought. It’s 24 hours a day, 7 days a week. It’s made the world a smaller place.Read more…

Want to engage new customers and reward the loyalty of existing ones? Take a page from Honda: Listen to what they want.Read more…

With over 4,600 hotels and resorts around the globe, InterContinental Hotels Group markets many of the world’s most popular hotel brands including Holiday Inn, Holiday Inn Express, Crowne Plaza and InterContinental.Read more…

John Bell (@jbell99), the founder and Global Managing Director of Social@Ogilvy, is one of those rare thinkers who not only understands social marketing but can actually break it down into actionable principles.Read more…

Brandon Berger (@BrandonBerger) has his finger on the pulse of global digital advertising. As the Worldwide Chief Digital Officer of Ogilvy & Mather (@Ogilvy), @BrandonBerger makes sure that digital is at the core of Ogilvy’s business across 120+ countries and 22,000 employees.Read more…

Last month, my colleagues at Twitter asked if I would write a guest blog post for their thought leader series.

The exchange went something like this:

Robin@Twitter: Hey Wendy, would you be open to writing a blog post for our site with Coke’s social media advice/tips?

Wendy@Coke: Sure, but you know we don’t profess social as the ‘be all, end all.’ Are you brave enough to let me say Twitter’s great, but not by itself?Read more…

Deep Focus agency CEO Ian Schafer (@ischafer) understands how quickly the worlds of mobile, advertising, content and social are evolving and – in many ways – converging.  Read more…