Every fashion forward man needs a pair of “Boo!-Ya” glow in the dark pants or a floral print of “Photosynthepants.” Whimsy is not unfamiliar territory for men’s apparel brand and e-tailer, Bonobos, which also offers an extensive selection of men’s clothing that are more suited for everyday wear.Read more…

Tweets often contain URLs or links to a variety of content on the web, including images, videos, news articles and blog posts. SpiderDuck is a service at Twitter that fetches all URLs shared in Tweets in real-time, parses the downloaded content to extract metadata of interest and makes that metadata available for other Twitter services to consume within seconds.

Several teams at Twitter need to access the linked content, typically in real-time, to improve Twitter products. For example:Read more…

Stories.twitter.com

Today we’re launching the first in a series of Twitter stories. Read about a single Tweet that helped save a bookstore from going out of business; an athlete who took a hundred of his followers out to a crab dinner; and, Japanese fishermen who use Twitter to sell their catch before returning to shore. Each story reminds us of the humanity behind Tweets that make the world smaller.Read more…

Promoted Tweets allow brands to spread their message in ways that engage users and drive conversations about their products. Promoted Tweets are offered on a Cost-per-Engagement (CPE) basis, so you only pay when someone clicks, retweets, replies to, or favorites your Promoted Tweet. In addition, impressions on Retweets are free and can amplify the reach and cost-effectiveness of your campaign many times over.Read more…