The Twitter Media Blog

Tracking cool, meaningful uses of Twitter in TV, music, sports, government, journalism and more

Reporting the news with Vine videos

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A local Fox affiliate reported on the growth of Vine by constructing its report from the 6-second videos.Read more…

Fall premieres: NBC got fans to tune in and #SaveBenson

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NBC used Twitter to help ignite chatter around the long-running Law and Order: SVU.Read more…

#GoodbyeBreakingBad

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What happens when you mix the finale of one of TV’s most acclaimed shows with the live, public, conversational nature of Twitter? A reaction that generates 1.24 million Tweets and 10.3 million viewers. Last night’s Breaking Bad finale broke records for both its viewership and its Twitter activity, as fans took to Twitter to experience the finale with each other and alongside the stars of the show.Read more…

Sports Illustrated’s Twitter 100

See how SI created an interactive data guide out of Twitter’s biggest sporting moments.Read more…

Fall premieres: how Sleepy Hollow became FOX’s early social hit of the season

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First part of our series on how the networks feed the social soundtrack during fall premiere season.Read more…

Introducing Twitter Alerts

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Find out how Twitter Alerts could make the difference in an emergency.Read more…

Emmys 2013: Twitter on TV’s biggest night

Find out how the top stories from the #Emmys were told in real time.Read more…

Visualizing Tweets around Emmy-nominated shows

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Top Emmy-nominated shows have used Twitter to increase engagement with their followers. Explore the Twitter conversation around them.Read more…

How @USNavy kept the facts straight

When the Washington Navy Yard shooting occurred yesterday, the Navy Department used Twitter to provide live updates from the scene.Read more…

Live-tweeting history: 9/11 through the eyes of @AriFleischer

Ari Fleischer used Twitter to share firsthand memories of his experiences during the tragedy of 9/11.Read more…

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