The Twitter Blog Network

News, notes and stories on our products, initiatives and company doings.

Posts from all blogs on topicevents

Ray-Ban’s unique Twitter reveal to culminate music tour

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Today, Ray-Ban is launching a special ‘flock to unlock’ Twitter campaign to reveal the headline performer in its Envision Series, a programme of gigs across the UK that feature up-and-coming artists.Read more…

Why CEOs should be on Twitter

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A recent survey carried out by Brandfog found that the vast majority of people trust a company more if the chief executive officer actively engages with social media. It was a point echoed by the three CEOs who appeared on stage at the recent Twitter event #TweetsFromTheTop.Read more…

Life in the moment at #CannesLions 2013

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Whether you’re on the Croissette or Main Street, one thing is consistently clear: people are savvier than ever. The attention economy has been turned upside down because the pulse of the planet is at our fingertips — we decide what we want, when we want it, how we want it. Our attention, trust and advocacy are not for sale to brands, and traditional one-way marketing approaches are met with indifference or worse. We’re living through a cultural shift of enormous consequence, and you can miss the signals if you get too caught up in workaday tasks.Read more…

Asos drives £5m sales with Cannes Lions winning campaign

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Online fashion retailer Asos has won a Media Lion in Cannes this week for its global digital Christmas campaign. Using the #BestNightEver hashtag, the campaign helped drive more than £5m worth of sales.Read more…

TV x Twitter at #CannesLions

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In his Cannes Lions (#CannesLions) seminar today, our Chief Media Scientist (and MIT professor) Deb Roy (@dkroy) detailed our thinking about Twitter as a force multiplier for TV viewing. Here’s a summary.Read more…

#TwitterCanada open for business

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Last Thursday, we kicked off Twitter’s operations in Canada, gathering clients and partners from throughout the Canadian media and advertising industries at @TheCarlu in downtown Toronto. Our new director of Twitter’s Canadian operations, @KirstineStewart.Read more…

Agency influencer Q&A with Brandon Berger: Whenever something happens in the world, people talk about it on Twitter

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Brandon Berger (@BrandonBerger) has his finger on the pulse of global digital advertising. As the Worldwide Chief Digital Officer of Ogilvy & Mather (@Ogilvy), @BrandonBerger makes sure that digital is at the core of Ogilvy’s business across 120+ countries and 22,000 employees.Read more…

Internet Week 2013: How to connect with Twitter

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On Monday, Internet Week NY (#IWNY) kicks off and Twitter will join the industry’s top leaders to celebrate all things digital and business. 

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NRF Annual Convention: Four tips for small retailers on Twitter

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In my role at Twitter, I work with a spectrum of businesses – both large and small. This year, I’ll be traveling around the world and am particularly excited to meet with smaller businesses to share how Twitter can help them grow. This week, at the National Retail Federation (NRF) Annual Convention in New York City, I spoke about the future of retail during the “Main Street Retailing Forum” keynote.Read more…

#CES 2013: The winners on Twitter

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Every year, the Consumer Electronics Show (CES) brings tech lovers closer to the hottest new gadgets about to hit the market. But technology that gets unveiled in Vegas, doesn’t stay in Vegas. It gets tweeted.Read more…

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