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Fall premieres: NBC got fans to tune in and #SaveBenson

  • Media
Tuesday, October 1, 2013 | By liz myers (@thisbeliz), TV Partnerships [16:23 UTC]
NBC used Twitter to help ignite chatter around the long-running Law and Order: SVU.Read more…

Summer of Code 2013 Results

  • Engineering
Tuesday, October 1, 2013 | By Chris Aniszczyk (@cra) [16:17 UTC]

For the second time, we had the opportunity to participate in the Google Summer of Code (GSoC) and we want to share news on the resulting open source activities. Unlike many GSoC participating organizations that focus on a single ecosystem, we have a variety of projects that span multiple programming languages and communities.

We worked on three projects with three amazing students over the summer.Read more…

How humour on Twitter was key to success for @ArenaFlowers

  • Advertising
Tuesday, October 1, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [09:03 UTC]

Tone of voice can be crucial on Twitter and for brands that get it right, success can pay dividends in terms of followers and engagement, which was the experience of seven-year-old online business Arena Flowers.Read more…

#GoodbyeBreakingBad

  • Media
Monday, September 30, 2013 | By Kate Bowen (@kateb), TV Partnerships, Talent Relations [21:50 UTC]

What happens when you mix the finale of one of TV’s most acclaimed shows with the live, public, conversational nature of Twitter? A reaction that generates 1.24 million Tweets and 10.3 million viewers. Last night’s Breaking Bad finale broke records for both its viewership and its Twitter activity, as fans took to Twitter to experience the finale with each other and alongside the stars of the show.Read more…

Sports Illustrated’s Twitter 100

  • Media
Thursday, September 26, 2013 | By Simon Rogers (@smfrogers), Data Editor [23:51 UTC]
See how SI created an interactive data guide out of Twitter’s biggest sporting moments.Read more…

Fall premieres: how Sleepy Hollow became FOX’s early social hit of the season

  • Media
Thursday, September 26, 2013 | By Liz Myers (@thisbeliz), TV Partnerships [22:25 UTC]
First part of our series on how the networks feed the social soundtrack during fall premiere season.Read more…

Rich photo experience now in embedded Tweets

  • The Twitter Blog
Thursday, September 26, 2013 | By Brian Ellin (@brianellin), Product Manager, Platform  [18:49 UTC]

Every day, publishers and journalists all over the world share the best of Twitter with their readers by embedding Tweets in their articles.

Perhaps not surprisingly, many of the most compelling Tweets include photos:Read more…

Twitter Alerts: Critical information when you need it most

  • The Twitter Blog
Wednesday, September 25, 2013 | By Gaby Peña (@gpena), Product Manager [16:58 UTC]

Today, we’re launching Twitter Alerts, a new feature that brings us one step closer to helping users get important and accurate information from credible organizations during emergencies, natural disasters or moments when other communications services aren’t accessible.Read more…

Introducing Twitter Alerts

  • Media
Wednesday, September 25, 2013 | By Bridget Coyne (@bcoyne), Partner Manager, Government & Politics [16:54 UTC]
Find out how Twitter Alerts could make the difference in an emergency.Read more…

Deep Focus Executive Creative Director Ken Kraemer: Lessons learned in the creative newsroom

  • Advertising
Tuesday, September 24, 2013 | By Ken Kraemer (@kk4i), Deep Focus Executive Creative Director [22:00 UTC]

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last. And armed with the knowledge of what works and doesn’t work for some of the world’s top brands, best practices soon surface with exceptional clarity.

Here are three of my favorite lessons:

1. Microcontent is a new kind of creative.Read more…

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