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Testing live-tweeting with @MLB

  • Media
Thursday, October 3, 2013 | By Simon Rogers (@smfrogers), Data Editor [14:17 UTC]
Which type of live-tweeting gets you the most followers and engagement? Here’s how we answered this question for MLB.Read more…

Twitter Q&A with Paul McCartney

  • The Twitter Blog
Wednesday, October 2, 2013 | By Sunil Singhvi (@illsun), Entertainment Partnerships, Twitter UK [23:55 UTC]

Tomorrow (at 9:40 am ET), music legend @PaulMcCartney will host his first-ever Twitter Q&A to celebrate the upcoming release of his solo album New.

Music fans around the world can join the conversation and tweet Sir Paul using the hashtag #AskMacca:Read more…

The German election on Twitter

  • Media
Wednesday, October 2, 2013 | By Isa Sonnenfeld (@isasun), Government & Broadcast Partnerships, Germany [20:31 UTC]
Throughout the German “Bundestagswahl 2013” Twitter was the place where the live, public discussion around political topics and events took place.Read more…

#AskIraq: Diplomacy on Twitter

  • Media
Wednesday, October 2, 2013 | By Sean Evins (@Evins), Partner Manager, Government & Politics [15:52 UTC]
A Twitter Q&A with Lukman Faily, the new Iraqi Ambassador to the U.S.Read more…

Reporting the news with Vine videos

  • Media
Wednesday, October 2, 2013 | By Andrew Fitzgerald (@magicandrew), Interim Head of News Partnerships [05:04 UTC]
A local Fox affiliate reported on the growth of Vine by constructing its report from the 6-second videos.Read more…

Agency Influencer Q&A with Stacy Minero: The best content focuses on consumer needs

  • Advertising
Tuesday, October 1, 2013 | By Christine Cuoco (@christinecuoco), Brand & Agency Strategy  [18:31 UTC]

Stacy Minero is part anthropologist, part magician and all trailblazer. As Mindshare’s head of content marketing, she uncovers what consumers need and transforms those insights into campaigns that go beyond traditional advertising. We asked Stacy to share her perspective on the ever-evolving ecosystem of content: the top challenges, the winners and the future.Read more…

Fall premieres: NBC got fans to tune in and #SaveBenson

  • Media
Tuesday, October 1, 2013 | By liz myers (@thisbeliz), TV Partnerships [16:23 UTC]
NBC used Twitter to help ignite chatter around the long-running Law and Order: SVU.Read more…

Summer of Code 2013 Results

  • Engineering
Tuesday, October 1, 2013 | By Chris Aniszczyk (@cra) [16:17 UTC]

For the second time, we had the opportunity to participate in the Google Summer of Code (GSoC) and we want to share news on the resulting open source activities. Unlike many GSoC participating organizations that focus on a single ecosystem, we have a variety of projects that span multiple programming languages and communities.

We worked on three projects with three amazing students over the summer.Read more…

How humour on Twitter was key to success for @ArenaFlowers

  • Advertising
Tuesday, October 1, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [09:03 UTC]

Tone of voice can be crucial on Twitter and for brands that get it right, success can pay dividends in terms of followers and engagement, which was the experience of seven-year-old online business Arena Flowers.Read more…

#GoodbyeBreakingBad

  • Media
Monday, September 30, 2013 | By Kate Bowen (@kateb), TV Partnerships, Talent Relations [21:50 UTC]

What happens when you mix the finale of one of TV’s most acclaimed shows with the live, public, conversational nature of Twitter? A reaction that generates 1.24 million Tweets and 10.3 million viewers. Last night’s Breaking Bad finale broke records for both its viewership and its Twitter activity, as fans took to Twitter to experience the finale with each other and alongside the stars of the show.Read more…

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