The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Q&A with Volkswagen: #SharkWeek, TV x Twitter and how to plan for the moment

Thursday, September 19, 2013 | By Dianne Molina (@diabolina), Editorial Team  [20:16 UTC]
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What do a Beetle and a shark have in common? This summer, both sparked quite a frenzy on Twitter.

In August, Discovery’s Shark Week snapped up record ratings, triggering a tidal wave of Tweets. As a sponsor of #SharkWeek, Volkswagen USA dove into those live in-the-moment conversations with bite-sized Vine videos and even a charitable tie-in.Read more…

How brands won the moment at #NYFW

Wednesday, September 18, 2013 | By Erin McMahon (@erinlmcmahon), Vertical Marketing [17:31 UTC]
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Vogue Magazine editor Anna Wintour once famously observed about fashion, “It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” The world of fashion is driven by the moment. It’s about what’s current, fresh and hot right this second.

As the Spring 2014 collections hit runways around the globe this month, designers and brands are using Twitter to offer fashion followers world-wide a front row seat in real time.Read more…

London Fashion Week drives more buzz than ever on Twitter

Wednesday, September 18, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK [14:15 UTC]
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Fashionistas across the UK got front row seats on Twitter during London Fashion Week on the back of an unprecedented level of creativity from brands as they found new ways to share the glamour and excitement.

This helped take conversation about #LFW on Twitter to new levels with a rise in tweets of almost 20% this year compared with 2012.Read more…

Ray-Ban’s unique Twitter reveal to culminate music tour

Friday, September 13, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK [12:45 UTC]
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Today, Ray-Ban is launching a special ‘flock to unlock’ Twitter campaign to reveal the headline performer in its Envision Series, a programme of gigs across the UK that feature up-and-coming artists.Read more…

How buzz builds around ‘The X Factor’ on Twitter

Friday, September 13, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK [10:21 UTC]
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Twitter and television have proved to be natural partners. This is often highlighted by how conversation builds around some of the most popular shows on TV such as ‘The X Factor’.

As the ITV-Simon Cowell talent juggernaut returned to UK screens on August 31, we looked at how ‘The X Factor’ conversation develops on Twitter and created a dynamic visualisation to tell that story.Read more…

Study: The value of Promoted Trends

Wednesday, September 11, 2013 | By Dmitriy Molchanov (@dmolchanov), Research [18:00 UTC]
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Trending topics on Twitter capture the moments consumers care about most. 

Since their introduction three years ago, Promoted Trends have helped marketers position themselves at the top of Twitter’s trend list for 24-hour windows. As you might expect, advertisers often ask our Research team to quantify the value that Promoted Trends offer. Does a day of trending on Twitter affect brand objectives and KPIs?Read more…

Driving mobile advertising forward: welcoming MoPub to the Flock

Monday, September 9, 2013 | By Kevin Weil (@kevinweil), VP, Revenue Product [21:46 UTC]
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We’re excited to announce that we’ve agreed to acquire MoPub, a mobile-focused advertising exchange. MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product. You can learn more about them on their site, along with their blog post about this announcement.Read more…

Donna Karan International's SVP of Global Communications Aliza Licht: "Twitter is my first love"

Wednesday, September 4, 2013 | By Aliza Licht (@alizalicht), SVP of Global Communications, Donna Karan International [13:10 UTC]
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In 2009, Twitter was my first entrée into social media. Since then, I’ve joined many social platforms, but Twitter is still my favorite. You never forget your first love, right? What other platform in the world offers instant global engagement and up-to-the second news quite like Twitter? Yeah, that’s what I thought. It’s 24 hours a day, 7 days a week. It’s made the world a smaller place.Read more…

Dior Homme shows the power of a hashtag as Robert Pattinson ad takes off

Wednesday, September 4, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK [13:00 UTC]
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We wrote recently about how brands using hashtags effectively can reap the benefits on Twitter and we published a step-by-step guide to help in this.

Dior Homme shows this to great effect with the online launch of its new advertising campaign starring ‘Twilight’ actor Robert Pattinson. It illustrates perfectly how a luxury brand can successfully use a hashtag to help steer online conversation and best brand their content for optimal results.Read more…

Lead Generation Card: Now available to all advertisers, with new features

Wednesday, August 28, 2013 | By Tarun Jain (@tarunkj), Product Manager, Revenue [17:04 UTC]
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In May we announced the limited availability of our Lead Generation Card - a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message. After making refinements based on feedback from early adopters, we are happy to announce that Lead Generation Cards are now open to all advertisers, including small and medium businesses who advertise on Twitter.Read more…

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