What is it that makes videos go viral? It is one of the big questions in digital marketing. While there is no single magic formula, we’ve come up with some key insights after tracking the stories behind three recent viral videos.

Our UK Research team looked at popular videos that are all very different in nature. They range from Dove’s Real Beauty campaign to the Ryan Gosling “won’t eat cereal” videos and Commander Hadfield’s ‘Space Oddity’.Read more…

Baseball is all about statistics: ERA, OPS, BABIP. So how about some Twitter stats from last night’s All Star Game? In total, there were over 1 million Tweets about the game, with a peak of 23,000 Tweets per minute for Mariano Rivera’s relief appearance.Read more…

What do you get when you mix sharks with a tornado with hundreds of thousands of Tweets? Sharknado, of course. On July 11, @Syfy network’s Sharknado was the most-social program on TV in the US. So, what exactly happened? (And we don’t mean how those sharks got into that tornado.)Read more…