The Twitter Blog Network

News, notes and stories on our products, initiatives and company doings.

Most recent

Ray-Ban’s unique Twitter reveal to culminate music tour

  • Advertising
Friday, September 13, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK [12:45 UTC]

Today, Ray-Ban is launching a special ‘flock to unlock’ Twitter campaign to reveal the headline performer in its Envision Series, a programme of gigs across the UK that feature up-and-coming artists.Read more…

How buzz builds around ‘The X Factor’ on Twitter

  • Advertising
Friday, September 13, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK [10:21 UTC]

Twitter and television have proved to be natural partners. This is often highlighted by how conversation builds around some of the most popular shows on TV such as ‘The X Factor’.

As the ITV-Simon Cowell talent juggernaut returned to UK screens on August 31, we looked at how ‘The X Factor’ conversation develops on Twitter and created a dynamic visualisation to tell that story.Read more…

Vine videos that grew on us - Sept 13

  • Media
Friday, September 13, 2013 | By Bridget Finn (@bridgetmfinn), Media Editor [07:01 UTC]
An ongoing look at noteworthy uses of Vine.Read more…

Twitter takes the stage at Argentina’s Oscars

  • Media
Friday, September 13, 2013 | By Carolina Janssen (@lija) [06:50 UTC]
At the Martin Fierro Awards, fans followed along on Twitter as the events unfolded.Read more…

Filtering mentions

  • Media
Thursday, September 12, 2013 | By Ed Gutman (@eddie), Product Manager [21:38 UTC]

As part of our product development process, we regularly reach out to our partners to better understand what would improve the Twitter experience. One item of feedback we’ve gotten from verified users: an easier way to manage the large number of conversations they’re in.Read more…

Experiments @ Twitter

  • The Twitter Blog
Thursday, September 12, 2013 | By Alex Roetter (@aroetter), VP, Engineering [19:14 UTC]

As we’ve talked about before, we’re constantly working to make it even easier to follow what you care about, connect with people and discover something new on Twitter. Read more…

Tweeting a Presidential speech

  • Media
Wednesday, September 11, 2013 | By Simon Rogers (@smfrogers), Data Editor [19:38 UTC]
President Obama’s speech on Syria saw politicians turning to Twitter to follow and react to news in real time. See how they used it to tell their own stories.Read more…

Study: The value of Promoted Trends

  • Advertising
Wednesday, September 11, 2013 | By Dmitriy Molchanov (@dmolchanov), Research [18:00 UTC]

Trending topics on Twitter capture the moments consumers care about most. 

Since their introduction three years ago, Promoted Trends have helped marketers position themselves at the top of Twitter’s trend list for 24-hour windows. As you might expect, advertisers often ask our Research team to quantify the value that Promoted Trends offer. Does a day of trending on Twitter affect brand objectives and KPIs?Read more…

A hashtag home run for @SportsCenter

  • Media
Wednesday, September 11, 2013 | By Lauren Fraser (@lfraser), Sports Partnerships [16:37 UTC]
ESPN’s @SportsCenter asks fans to determine which plays make the nightly highlight reel, using the hashtag #SCTop10.Read more…

Dremel made simple with Parquet

  • Engineering
Wednesday, September 11, 2013 | By Julien Le Dem (@J_) [16:04 UTC]

Columnar storage is a popular technique to optimize analytical workloads in parallel RDBMs. The performance and compression benefits for storing and processing large amounts of data are well documented in academic literature as well as several commercial analytical databases.Read more…

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