The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Driving mobile advertising forward: welcoming MoPub to the Flock

Monday, September 9, 2013 | By Kevin Weil (@kevinweil), VP, Revenue Product [21:46 UTC]
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We’re excited to announce that we’ve agreed to acquire MoPub, a mobile-focused advertising exchange. MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product. You can learn more about them on their site, along with their blog post about this announcement.Read more…

Donna Karan International's SVP of Global Communications Aliza Licht: "Twitter is my first love"

Wednesday, September 4, 2013 | By Aliza Licht (@alizalicht), SVP of Global Communications, Donna Karan International [13:10 UTC]
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In 2009, Twitter was my first entrée into social media. Since then, I’ve joined many social platforms, but Twitter is still my favorite. You never forget your first love, right? What other platform in the world offers instant global engagement and up-to-the second news quite like Twitter? Yeah, that’s what I thought. It’s 24 hours a day, 7 days a week. It’s made the world a smaller place.Read more…

Dior Homme shows the power of a hashtag as Robert Pattinson ad takes off

Wednesday, September 4, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK [13:00 UTC]
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We wrote recently about how brands using hashtags effectively can reap the benefits on Twitter and we published a step-by-step guide to help in this.

Dior Homme shows this to great effect with the online launch of its new advertising campaign starring ‘Twilight’ actor Robert Pattinson. It illustrates perfectly how a luxury brand can successfully use a hashtag to help steer online conversation and best brand their content for optimal results.Read more…

Lead Generation Card: Now available to all advertisers, with new features

Wednesday, August 28, 2013 | By Tarun Jain (@tarunkj), Product Manager, Revenue [17:04 UTC]
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In May we announced the limited availability of our Lead Generation Card - a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message. After making refinements based on feedback from early adopters, we are happy to announce that Lead Generation Cards are now open to all advertisers, including small and medium businesses who advertise on Twitter.Read more…

Powered by Tweets: Honda puts customers in the driver's seat with #WantNewCar

Tuesday, August 27, 2013 | By Dianne Molina (@diabolina), Editorial Team  [19:30 UTC]
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Want to engage new customers and reward the loyalty of existing ones? Take a page from Honda: Listen to what they want.Read more…

Survey: How small and medium-sized businesses benefit from their Twitter presence

Thursday, August 22, 2013 | By Tim Perzyk (@tperzyk), Manager, Twitter Ads Research [15:47 UTC]
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Every day, people who own small and medium-sized businesses (SMBs) ask us how Twitter can help them. Because they’re often strapped for time and resources, they want proof that their efforts on Twitter can lead to real business results. To help understand the value of Twitter for SMBs, we asked global research firm Market Probe International to survey 500 people over age 18, across several verticals in the US and UK, who currently follow SMBs on Twitter.Read more…

Why CEOs should be on Twitter

Thursday, August 22, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [11:55 UTC]
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A recent survey carried out by Brandfog found that the vast majority of people trust a company more if the chief executive officer actively engages with social media. It was a point echoed by the three CEOs who appeared on stage at the recent Twitter event #TweetsFromTheTop.Read more…

How to choose a hashtag

Wednesday, August 21, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [08:25 UTC]
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The hashtag (#) has become one of the most valuable assets in any modern marketing campaign. The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven’t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results.

To help you make the right decisions when it comes to hashtags we’ve created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign.Read more…

NatWest gets creative with customer service on Vine

Tuesday, August 20, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [09:03 UTC]
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Twitter fulfills many roles for marketers, and one of the first that brands start with is customer service. We have seen brands open a direct conversation with customers on a scale that previously wasn’t possible.

In some cases, this can represent something of a logistical challenge, as brands look to find ways to quickly and succinctly deal with issues such as frequently-asked questions.Read more…

How Twitter users tweet while on holiday - Infographic

Wednesday, August 14, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [10:30 UTC]
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Twitter was designed for the mobile phone from the very start, so naturally many of us access it when we are on the move, and increasingly, when we travel, as this infographic highlights.

The infographic is based on new research looking at how British Twitter users use the platform when they travel. It reveals that three quarters of Britons keep tweeting when on holiday, and that as many as 59% access Twitter at least once a day.Read more…

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