Channel 4 News has teamed up with Twitter to build its early evening news email update ‘Snowmail’ and becomes the first UK media organisation to use the Twitter Lead Generation Card in the process.
The broadcaster is looking to extend the reach of the daily Snowmail, which is named after Channel 4 News’ senior news anchor Jon Snow. The goal is to sign up thousands of new subscribers and use Promoted Tweets targeting interests and keywords in user timelines.Read more…