We wrote recently about how brands using hashtags effectively can reap the benefits on Twitter and we published a step-by-step guide to help in this.

Dior Homme shows this to great effect with the online launch of its new advertising campaign starring ‘Twilight’ actor Robert Pattinson. It illustrates perfectly how a luxury brand can successfully use a hashtag to help steer online conversation and best brand their content for optimal results.Read more…

The UK was abuzz with One Direction fever today as thousands of fans descended upon London’s Leicester Square. They flocked to the London landmark for the premiere of the band’s new film ‘One Direction: This Is Us’, hoping to catch a glimpse of Harry, Zayn, Louis, Niall and Liam.Read more…